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Visual Merchandising Midterm Exam

Terms in this set (55)

Role of a Visual Merchandiser
Has to attract shoppers with in-store display and unforgettable experiences
Why attract shoppers?
-communicate brand identity
-increase profile of the brand
-add visual excitement and impact
-create atmosphere
-display product
-provide advertising opportunity
-to increase sales
-to attract customers and draw them to the store
-to maximize the space and product effectively
-simplify the shopping experience
Where do visual merchandisers usually work?
-independent boutiques
-large department stores
-multi store retailers
-showrooms
How to be a good visual merchandiser
-study seasonal trends
-be able to work in a team as well as alone
-be creative
-deal with shop owners
-study the principles of design and colors
-know how lightning works
-understand the mission of the brand you're working for
-develop a personal touch
Visual Merchandising Lifestyle
1. Meet with retailers or clients to brief project, time frame and budget
2.Examine the product, brand and environment
3.Research ideas and themes
4. Sketch 2D idea and visually present the research
5. Review and discuss ideas and client requirements
6. Research an idea further and in more depth by using mood boards, sample boards and color boards
7. Translate design illustrations into 3D CAD model
8. Present 2D and 3D designs to client to approve
9. Source materials, props, displays, suppliers
10. Prototype designs for approval
11. Cost and budget scheme quality and allocation management
12. Installation and roll out
Macro business
5-8 weeks
Micro business
1-2 weeks
Visual Merchandising Roles
-stylist
-journalist
-mannequin designer
-prop supplier
-VM for events
-VM photographer
-VM blogger
-Online VM
-VM trainer
-VM illustrator
-VM communications
Closed window
3 walls and a ceiling
Open-back window
-Has no background, just bottom and top
-have to add some sort of obstacle so customers can't reach into shop window
No window
Typical for mall and for stores in warmer climates
Angled window
-popular in historical districts
-has to look appealing on 3 sides of a display
Corner window
Have to decide where majority of customers come from and that's where you display the catchier outfit
Showcase window
-used for jewelry
-small windows to focus customers attention
Window set-up
Before designing a window, the VM needs to understand what is available to work with
-solid wooden walls, floor panels, ceiling grid, secure door, lighting tracks, electrical outputs, windows blinds, easy access
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