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HSES 485 Exam 1
Terms in this set (25)
These publics tend to be most important
Name of the preferred area of communication in Model 2?
How many definitions of PR exist?
Advantages of PR: (3)
Credibility, Cost, Cutting through the clutter, ability to reach specific groups, image building
Disadvantages of PR (2)
Lack of understanding in the discipline, uncontrollability of Publicity
Nonpublic, Latent Public, Aware Public, Active Pubic
How many types of publics did we study?
Which public is connected to an organization because of an issue but unaware that the issue exists?
Each stakeholder group is made up of various ______
4, Press agentry, Public information, Two-way asymmetrical, two-way symmetrical
How many communication models were discussed & provide 2 of them?
Reciprocity, Responsibility, Reporting, Relationship nurturing
4 R's of Stewardship?
Sport Marketing Public Relations
What does SMPR stand for?
What shape was the SMPR model we studied?
How many volunteers are needed at mega sporting events like the olympics?
Some kind of gain, NOT because it is an altruistic effort.
Why do most people volunteer?
establish and maintain mutually beneficial and long term relationships, raise awareness, inform, educate, build trust, make friends, give people a reason to support, create fan acceptance.
3 Objectives of PR:
Sport Social Responsibility
What does SSR stand for?
4 (economic, legal, ethical, philanthropic responsibility)
How many elements of SSR did we discuss and what are they?
3, (Global Watchdogs, conscientious consumers, Brand generation)
How many types of ethical consumerism are there?
Product linkup, Non-sales oriented, Contemporary sponsorship
What are the three types of cause-related marketing?
In which group of ethical consumers are 1/3 of the members under 25?
What did Dr. Daehnke talk to our class about?
Arnold Palmer, Fifa World Cup, OJ, New York Rangers, Game 5 NBA Finals, Babe Ruth's record tied
Which events (provide 3) happened on 6/17/1994?
How is HIPPA applied to sport?
Opinion polls, studying the mass media, consulting political or community leaders, looking at internal records.
Provide 2 ways to "Scan the Environment"
Complete knowledge of all of the public groups
Truth, openness, honesty, and clarity in all communications.
Model 1, the PR Transfer Process, requires two things. Explain 1 of them.
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