Study the 12 advertising techniques for our test on Wed.
Terms in this set (11)
Everybody is buying this product, so you should too.
A famous person tells you to buy it.
Using words or images that make people feel something (quality, beautiful, loved, afraid)
Appeals to our desire to be better than others.
Try to convince the audience the product is made for regular people.
This product is reliable and really well-made.
Ads that try to make the competition look bad.
Ads focus on the positive qualities of a product and don't mention the negative ones.
Easy To Own
This technique makes an expensive product seem easy to buy.
Repeating key phrases, the product name, or images in print.
Uses symbols or quotes to give a message not associated with the product