BHS 19.1

Terms associated with Chapter 19, Section 19.1
STUDY
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Promotional advertising
Advertising designed to increase sales.
Institutional advertising
The process used to try to create a favorable image for a company and foster goodwill in the marketplace.
Media
The avenues through which messages are delivered; also known as channels
Print media
Newspapers, magazines, direct mail, signs, and billboards used in advertising
Transit advertising
Advertising found on public transportation.
Broadcast media
Radio and television
Online advertising
A form of advertising that uses either e-mail ot the World Wide Web.
Speciality media
Relatively inexpensive, useful items featiring an advertiser's name or logo that are given away; also known as giveaways or advertising specialties.
Media planning
The process of selecting the advertising media and deciding the time or space in which the ad should appear to accomplish a marketing objective.