Terms associated with Chapter 19, Section 19.1
Advertising designed to increase sales.
The process used to try to create a favorable image for a company and foster goodwill in the marketplace.
The avenues through which messages are delivered; also known as channels
Newspapers, magazines, direct mail, signs, and billboards used in advertising
Advertising found on public transportation.
Radio and television
A form of advertising that uses either e-mail ot the World Wide Web.
Relatively inexpensive, useful items featiring an advertiser's name or logo that are given away; also known as giveaways or advertising specialties.
The process of selecting the advertising media and deciding the time or space in which the ad should appear to accomplish a marketing objective.