Ch 8 marketing
Terms in this set (14)
System relies on legal precedents and usage traditions to form the basis of law
Utilizes statues based on written words or legal code
Legal system based on religious writings practice
Consists of creations of the mind or the intangible property that results from thought
Intellectual property piracy
The unauthorized use or reproduction of intellectual property that has been legally protected
What countries are under common law?
USA, UK, India, Australia
What countries are under civil law?
France, Bolivia, Brazil, Russia
What countries are under theocratic law?
Iran, Saudi Arabia
What is protected under the Agreement on Trade-related Aspects if Intellectual property rights(TRIPS)?
Patents, copyrights, trademarks
What is TRIPS?
A convenant that all members of the world trade organization sign
Granted to authors of creative works, songs and novels
Applies to the symbols, words, phrases, and logos that are attached to brands
Applies to inventions, ranges from business processes to physical products
What is the Madrid protocol?
An international treaty that allows a company or trademark owner to seek registration and protection in a number of countries by filing a single application
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