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hubspot inbound marketing cert exam
Terms in this set (64)
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined?
The software that exists with the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment In Mind, What's The Most Strategic Avenue To Choose?
You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment.
What Is Another Commonly Used Term For Conversion Optimization?
Conversion rate optimization
True Or False? A Call-To-Action Must Be A Button.
What Is The Definition Of A Buyer Persona?
A semi-fictional representation of your ideal customer based on real data and some select educated speculation
What Is SCOPE?
Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization Experiment?
By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)?
What Are The Steps Of Conversion Optimization?
Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization?
Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment.
True Or False? Conversion Optimization Is NOT An Iterative Process.
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of Your Form?
What Are The Steps For Creating A Conversion Path?
Create awareness, determine your end point, chart your course, and analyze.
Define A Conversion Path.
The method by which you encourage someone on your site to move down your funnel.
What Are SMART Goals?
Specific, Measurable, Attainable, Relevant, Timely
What Is The Difference Between Reporting And Analytics?
Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT:
Adding more buttons to your page to frame the conversion
How do you calculate a conversion rate?
divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
True or false? An effective conversion path must include a landing page.
True or False? In relation to reporting, "data out" is data you collect, either by asking for it explicitly or gathering it through analytics implicitly?
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
What is shared knowledge?
Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.
Which three elements are important to consider when determining if you should start to automate a conversation on your website?
That it is repeatable, predictable, and impactful.
What are the steps to implementing a conversational growth strategy?
Think, Plan, Grow
What is a conversational growth strategy?
The delivery of the right message to the right person at the right time, every time.
Where do conversations fit into your inbound marketing strategy?
By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.
What is a conversation?
A conversation is an interactive communication between two or more parties.
You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?
True or false? You can nurture both your leads and your customers.
When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
Creating content, identifying the timeline, and measuring and improving
Contact management is an important piece of lead nurturing because it helps you understand the contacts you're reaching out to. What is the definition of contact management?
Contact management is a strategy that focuses on using a software program to easily store and source a contact's information.
When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?
Contact management, segmentation, and the buyer's journey
If a contact downloads a piece of your content, such as a newsletter titled, "The Best Ways to Create Subject Lines for Email," what would be the best reaction you could take to continue the conversation with this contact?
Send a follow-up piece of content that builds off that subject
Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?
What is the definition of lead nurturing?
A process of building relationships with prospects with the goal of earning their business when they're ready.
True or false? Prospects who follow a company's social channels are more likely to convert into customers.
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
All of the following are metrics you need to track in your social media audit EXCEPT:
The bounce rate
True or false? It's necessary to conduct a social media audit every 2-3 years.
Instagram stories are a great way to _____________.
drive traffic and engagement
If you plan to do real-time marketing, you'll need to use what?
True or false? Content is only used during the attract and delight stages of the inbound methodology.
True or false? Social listening can help you find leads.
What is social engagement?
The step you take to have conversations with individuals talking about your industry, brand, products, and services.
What is social monitoring?
The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.
What is social listening?
How you track, analyze, and respond to conversations across the internet.
What is Snapchat's largest demographic?
On which social network should you share content most frequently?
Which network has the longest life for a piece of content?
True or false? One of the best uses of Twitter is networking in private groups.
True or false? A buyer persona is as important as business objectives when developing a social media strategy.
There are many benefits to having a social media strategy. Which answer is NOT one of them?
Social media helps you send better emails.
True or false? Social media is a key driver for word-of-mouth marketing.
True or false? A resource pillar page should only be made up of internal website links.
True or false? It's recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
_________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
A link on every website page even if the content isn't relevant
True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer's journey.
__________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.
A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
Which of the following is NOT a category you should organize your content audit by?
All of the following are examples of a SMART goal EXCEPT:
Significantly reduce the amount of time the team spends on creating content.
THIS SET IS OFTEN IN FOLDERS WITH...
Hubspot Inbound Marketing
HubSpot Inbound Marketing Certificate
Hubspot Inbound Certification Study Guide
Inbound Marketing Cert Study Guide
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