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Virtual Business Lesson 5: Promotion - Traditional Media
Terms in this set (15)
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
Any form of direct contact between a salesperson and a customer.
marketing activities - other than personal selling, advertising, and public relations - that stimulate consumer buying and dealer effectiveness
any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
newspapers and magazines
television and radio
This type of media includes giveaway items, such as pads of paper or pens
Public Relations (PR)
Involves the use of unpaid references to a business to further a positive impression.
the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals
Promotion of a store's merchandise.
Promotion meant to heighten a store's image.
An insert into a magazine or newspaper that typically contains product graphics and special offers.
Federal Trade Commission (FTC)
An agency of the federal government that enacts and enforces advertising laws that protect consumers.
Cease and Desist Order
An order issued by the FTC that forces advertisers to discontinue false or bait-and-switch advertising.
Bait and Switch
The illegal practice of advertising a product at a low price and then stocking little to none of that product, with the intention of selling customers a more expensive item.
THIS SET IS OFTEN IN FOLDERS WITH...
Virtual Business - Retailing, Lesson 2: Product
Virtual Business Lesson 3: Place
Virtual Business Lesson 4: Price
Virtual Business Lesson 6 - Promotion: Email
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