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VM Final Test
Terms in this set (55)
In 1968 what was billed as the first premier grocery store in the country?
Micheal Wahl's in store marketing lists ten most important consumer criteria in choice of a grocery or food store:
Cleanliness, all prices labled, good produce department, accurate/pleasant staff, Low prices, freshness date marked on prodcuts, good meat department, shelves usually kept well stocked, unit pricing signs on shleves, convenient store locations
foods are complete ready to eat meals or perpared entrees like meat loaf or roasted chicekn
home meal replacement
what is the most typical layout of a grocery store?
most grocery stores use a simple grid layout because of sheer size and quanity of gondola fixtures
what are the three C's or guidlines used for the grocery shelves and endcaps?
cleanliness, common sense, and color breaks
what are the three recommendations for posiitoning dry grocery items on a shelf?
products should always be fronted, productions should always be centered, products should always be alligned
how is grocery brand image communicated?
through friendly signage, easy to approach grocers, and appetizing presentation
what are consumer driven changes in grocery shopping?
home meal replacement, impulse shopping, internet shopping, organic foods, ethnic/exotic foods
what are the types of grocery and food service stores?
trad supermarkets (albertsons), specialty (Trader Joes), hypermarkets (Walmart), warehouse stores (Dry goods remain in boxes - Aldi), wholesale Clubs (Sams), public markets, pharmacy foods, convience stores, co-ops,
freestanding selling units, open on one or all sides
identifying a very specific market segment and offering a product or assortment of products that research shows the segment wants or needs and can afford to buy?
what are design or merchandising jobs all about?
waht are the six steps to successful visual merchandising?
1. 3d branding; know your brand
2. thnk and create from a strategic point of view
3. set the highest standards fo your work and compare
4. study and apply the process anytime you shop
5. use Vm to organize the customers experience
6. be passionate
give an example of how a VM can mimpact an internet or website
Works in a studio creating and propping merch setups for cameras- creating accurate color representation and high resolution versions of the pictures
a narrow walkway. its the bridge over the stage lights, up in the fly area that allows technicians to change spotlights. in fashion it allows fashion show patrons unobstructed views
locations where special events/entratinement takes place; word came from Latin verb venire which means to come
condensed version of a larger scene.
list two architectural window styles
enclosed windows, open backed windows,
has a solid back wall, two side walls, and a glass front that faces the street
have little formal display; merchandise shown on the stores interior fixturing becomes the display
open back windows
what are window merchandising functions?
advertise the stores fashion leadership position by presenting
used as a verb - gaining a mechanical advantage or adding impact, power, or effectiveness
devoted to intangible ideas and causes and promote an image for the store as an institution rather than featuring merchandise
what are nonmerchandising window functions?
devoted to intangible ideas and causes therefore promoting the image of the store rather than the products
What are the steps to fantasy to reality?
step 1: window display features fashion in a theatrical presentation
step 2: interior platform features fashion in the context of the store
step 3: department features fashion on hangers, to try and buy
window theatrics designed to engage imagination and make shoppers think about what it would be like to own the merch on display
where do theme inspirations for window designs come from?
-products end use, fabrication, style and color
- current directions in fashion design
- popular color palates
- recent, current, or upcoming events
- cultural directions
- historical perspectives
- retail image decisions
- new developments in props in the display industry
what are the seven mechanics of window magic?
step 1: select merchandise category
step 2: select color story
step 3: select theme
step 4: select props
step 5: select mannequins
step 6: select accessories
Step 7: sketch proposed window presentation
removing its support rod and base plate and securing it with wire so it seems to stand on its own. used exclusively in closed window displays because of concern for the safety of customers and mannequins
list three rules that apply specifically to window lighting
show merchandise in its true colors, focus on merchandise, make lighting devices a discreet part of the presentation
how is the mannequin used as a communication tool?
speaks about the fashion trends and stores idenity, realtes to shoppers brand image, (Self image and fashion image)
fixturing that makes most merchanise (even items traditioanlly kept in locked cases) look accessible to shoppers without the asistance of sales people
the process of finding resources for use in a business
what are the four ways to sources mannequins?
internet sourcing, trade publications, trade shows, field trip
what should be takin into consideration before buying manneqins?
manneqin trends, designing/manufacturing, matching manneqins to images, interpreting store brand image, interpreting merchandise image, determining the look
what is the visual merchandisers first criterion for mannequin selection?
store brand image is the visual merchandisers first criterion for mannequin selection since many fashion stores believe they have developed niche positions.
what are the five types of manneqin looks?
realistic mannequins, abstract mannequins, soft sculpture, puppet cutouts, and animated mannequins
what are four reasons mannequin alternatives are economical?
-you can focus on shopper attention on merch fashioned for specific parts of body
- you do not have to pay for an entire mannequin in order to have a dimensional display
- you can place alternatives in display areas
- you can add brand identity and visual interest at a minimal cost`
the amount of time it takes to complete products form receipt of order to production
what are the things it takes to organize your professional work environment?
becoming the go-to person, setting up your tool-box, setting up your office, organizing your work,
what are the five key items you should never go without so you are always ready to merchandise?
smartphone for photos, tape measure, calculator, pen, small notebook
what are three industry resources to keep you up to date?
design retail and shop retail environments, Style guide
what are three basic stps to building a photo library?
build a photo libarry of every project you complete, date each project and include notes, archive proposals and supportining materials that didnt recive intital approval, prserve project pictures
what are the three stps to building a travel library?
set up a travel file for each city, contact convention and vistors bureus, use tradeshow websites to find out information
what is euroshop?
the largest international store design, visual merchandising, and retail equipment show in the world.
how do you plan a successful market trip?
catch an early flight, toninue tour of new retial stores, attend opening day, attend conference seminars, attend conference seminars and booths
always spend a minimum of how many days at market?
review the steps to creating an executive presentation
are the 500 largest compnaies in the united states ranked by revenue
fortune 500 companies
list five of the visual merchandising careers
visual presentation specialist, visual training specialist, visual art director, independent visual contracter, creative director, visual merchandising corporate president
list three visual merchandising career strategies
experimenting with product display as a sales associate, working for an org that exposes you to a variety of responsibilities, ambitions on moving up the ladder but continue to do great work in the present
list three pre-interview stratagies
research the compnay, visit the store, look how the employees are dressed, visit compnaies competitors
visual resume for preseenting photos, drawings, graphic designs, certificates, letters of reccommendation, and other documention of a persons professional experience