The process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet.
A broader definition of e-commerce, including buying and selling goods and services as well as servicing to customers, collaborating, with business partners, conducting e-learning, and conducting electronic transactions within an organization.
Pure vs. Partial e-commerce
depends on the degree of digitation involved. Brick and mortar organizations; virtual organizations; click and mortar organizations.
Brick and mortar organizations
organizations in which the product, process, and delivery agent are all physical.
organizations in which the product, the process, and the delivery agent are all digital; also called pure-play organizations.
click and mortar organizations
organizations that do business in both the physical and digital dimensions.
business-to-business electronic commerce
Electronic commerce in which both the sellers and the buyers are business organizations.
business-to-consumer electronic commerce
E-commerce transactions that involve businesses providing goods or services to consumers.
consumer-to-consumer electronic commerce
applies to customers offering goods and services to each other on the Internet.
business-to-employee electronic commerce
An organization using electronic commerce internally to provide information and services to its employees.
e-government electronic commerce
the use of electronic commerce to deliver information and public services to citizens, business partners, and suppliers of government entities, and those working in the public sector.
the ability to purchase goods and services through a wireless Internet-enabled device.
Major e-commerce mechanisms
Auctions, forward auctions, reverse auctions.
A competitive process in which either a seller solecists consecutive bids from buyers or a buyer solicits bids from sellers, and prices are determined dynamically by competitive bidding.
an auction that sellers use as a selling channel to many potential buyers; the highest bidder wins the bid.
an auction in which one buyer, usually an organization, seeks to buy a product or service, and suppliers submit bids; the lowest bidder wins.
E-commerce business models
online direct marketing, electronic tendering system, name-your-own price, find-the-best-price, affiliate marketing, virtual marketing, group purchasing, online auctions, battering online, product customization, deep discounters, membership.
The alienation of existing distributors when a company decides to sell to customers directly online.
All activities involved in completing a sales transaction, beginning with making the sale and ending with on-time delivery to the customer.
Drivers of today's online advertising
1. The emergence of "communitainment." 2. The increasing popularity of Usites. 3. Mainstreaming of the Internet. 4. Declining usage of traditional media. 5. Fragmentation of content consumption. 6. Consumers are multitasking and they do not like ads.
8 types of websites for advertising
1. Portals 2. Search 3. Commerce 4. Entertainment 5. Community 6. Communications 7. News/weather/sports 8. Games
B2B model in which organizations sell to other organizations from their own private e-marketplace and/or from a third party site.
B2B model in which organizations buy needed products or services from other organizations electronically, often through reverse auctions.
electronic marketplaces that connect buyers and sellers in a given industry.
electronic marketplaces that connect buyers and sellers across many industries, used mainly for MRO materials.
electronic marketplaces where needed services such as temporary help or extra office space are traded on an "as-needed" basis.