UNit 6 - Shark Tank
Terms in this set (14)
the process of creating, reinforcing, or changing people's beliefs or actions
Ideas spread to influence public opinion for or against a cause.
tries to persuade the reader to do, think, or buy something because it is popular or everyone is doing it
words or statements that are intentionally misleading.
words with strongly positive or negative impressions
the ad will claim the product is better or has more of something, but does not finish the comparison
Focus on a single element of a product hoping consumers will think this means the product is better than the competing product.
Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product.
A person who starts up and takes on the risk of a business
A full-scale working model used to test a design concept by making actual observations and necessary adjustments.
call to action
writing that urges people to action or promotes change
person who puts money into a project to earn a profit
a plan or suggestion
propaganda technique using short phrases or words to promote positive feelings or emotions