Qualitative Methods - Review
Terms in this set (25)
Data that involves descriptions and summaries.
Research that records and gathers descriptive data regarding participants' subjective experiences of phenomena.
An observation that takes place in a natural environment.
An observation that involves not telling the subjects that they are being observed (opposite = overt observation).
An observation that involves telling the subjects that they are being observed (opposite = covert observation).
An observation that involves the researcher becoming a member of the group they're observing (opposite = non-participant observation).
An observation that involves the researcher observing the group from an outsiders perspective (opposite = participant observation).
Focus group interview
An interview conducted on a small group at the same time.
A style of interview that has topics to cover, but allows flexibility in the order and content of the
An interview that has a guide and some structure, but there is freedom to deviate (in-between a structured and unstructured style of interview).
An in-depth investigation of a single person, group or organization. It uses a range of methods to collect data and draw conclusions.
Inductive content analysis (aka thematic analysis)
A way of analysing qualitative data that requires identifying specific content (coding), group these in sub-themes (subordinate themes) and then finding more general overarching themes (superordinate).
When the researcher's own opinions, views or beliefs influence the research process.
Using more than one data point to gather or analyze data.
When more than one researcher is used to gather or analyze data.
When more than one method is used to gather data.
When data is gathered using the same people and method, but at different points in time.
A sampling method that involves the researcher selecting participants that they believe will provide them with valuable data for their study.
A sampling method that involves using a small group of "seeds" that then go out and recruit other participants.
Anything that can be observed to occur - qualitative research is about understanding participants' subjective experiences of any particular phenomenon.
How readily something can be trusted or believed.
This is the qualitative equivalent of generalizability, it refers to the extent to which the methods and results of a study could be transferred to a similar context (e.g. group of people).
The extent to which the findings from the study could apply to a different context (e.g. people, place, situation).
Getting permission from participants to use their data in a study AFTER the study is conducted (this is particularly relevant for covert observations).
The process of continual reflection upon the research process by a researcher. This is done with the aim of maintaining objectivity (and reducing bias) throughout the study
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