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Social Media Strategies Final Exam
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Terms in this set (92)
3 Benefits of content marketing
1. Build brand awareness
2. Create preference for your brand
3. Reach more buyers and customer at lower cost
3 Buying Strategies
1. Awareness
2. Purchase
3. Advocate
Buyer Lifestyle
New
Ongoing
Loyal
What are the benefits of an editorial calendar?
Visibility and alignment
Accountability
Organization
Reasons it's important to work with influencers
Reach
Relevance
Resonance
Demand Generation
Is your content generating new interest? Which content generated the most leads?
Product Marketing
Do you have content to support each product line?
Public Relations
Is your content mapped to press releases/announcements/publicity?
Social
Whcih content earns the most engagement on social?
SEO
In order to rank highly in search engine results, what content do we need to create? Is our current content optimized for search?
Customer Marketing
Does your content actively align with overall customer advocacy and engagement programs?
Partner marketing
How best can your content strategy leverage thought leadership and assets from your partners?
PPC
Which content does best when offered in PPC ads? How does your PPC messaging map to your content?
Content Marketing
the process of creating valuable, relevant content to attract, acquire, and engage your audience.
User-generated content
refers to a broad range of content ranging from videos, photos, blogs, vlogs, comments, podcasts, forum discussions, online product reviews, wiki contributions, and consumer-generated advertising.
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Verified questions
QUESTION
How would each of the following changes tend to affect aggregate (i.e., the average for all corporations) payout ratios, other things held constant? Explain your answers. a. An increase in the personal income tax rate. b. A liberalization of depreciation for federal income tax purposes—that is, faster tax write-offs. c. An increase in interest rates. d. An increase in corporate profits. e. A decline in investment opportunities. f. Permission for corporations to deduct dividends for tax purposes as they now deduct interest expense. g. A change in the Tax Code so that realized and unrealized long-term capital gains in any year are taxed at the same rate as ordinary income.
QUESTION
Maxwell Mining Company’s ore reserves are being depleted, so its sales are falling. Also, because its pit is getting deeper each year, its costs are rising. As a result, the company’s earnings and dividends are declining at the constant rate of 6% per year. If $D_{0}=\$ 3$and$r_{s}=10 \%$, what is the value of Maxwell Mining's stock
QUESTION
Helen Bowers, owner of Helen’s Fashion Designs, is planning to request a line of credit from her bank. She has estimated the following sales forecasts for the firm for parts of 2016 and 2017. $$ \begin{matrix} \text{May 2016} & \text{\$ 180.000}\\ \text{June} & \text{180.000}\\ \text{July} & \text{360.000}\\ \text{August} & \text{540.000}\\ \text{September} & \text{720.000}\\ \text{October} & \text{360.000}\\ \text{November} & \text{360.000}\\ \text{December} & \text{90.000}\\ \text{January 2017} & \text{180.000}\\ \end{matrix} $$ Estimates regarding payments obtained from the credit department are as follows: collected within the month of sale, 10%; collected the month following the sale, 75%; collected the second month following the sale, 15%. Payments for labor and raw materials are made the month after these services were provided. Here are the estimated costs of labor plus raw materials: $$ \begin{matrix} \text{May 2016} & \text{\$ 90.000}\\ \text{June} & \text{90.000}\\ \text{July} & \text{126.000}\\ \text{August} & \text{882.000}\\ \text{September} & \text{306.000}\\ \text{October} & \text{234.000}\\ \text{November} & \text{162.000}\\ \text{December} & \text{90.000}\\ \end{matrix} $$ General and administrative salaries are approximately $27,000 a month. Lease payments under long-term leases are$9,000 a month. Depreciation charges are $36,000 a month. Miscellaneous expenses are$2,700 a month. Income tax payments of $63,000 are due in September and December. A progress payment of$180,000 on a new design studio must be paid in October. Cash on hand on July 1 will be $132,000, and a minimum cash balance of$90,000 should be maintained throughout the cash budget period. a. Prepare a monthly cash budget for the last 6 months of 2016. b. Prepare monthly estimates of the required financing or excess funds—that is, the amount of money Bowers will need to borrow or will have available to invest. c. Now suppose receipts from sales come in uniformly during the month (that is, cash receipts come in at the rate of 1/30 each day), but all outflows must be paid on the 5th. Will this affect the cash budget? That is, will the cash budget you prepared be valid under these assumptions? If not, what could be done to make a valid estimate of the peak financing requirements? No calculations are required, although if you prefer, you can use calculations to illustrate the effects. d. Bowers’ sales are seasonal; and her company produces on a seasonal basis, just ahead of sales. Without making any calculations, discuss how the company’s current and debt ratios would vary during the year if all financial requirements were met with short-term bank loans. Could changes in these ratios affect the firm’s ability to obtain bank credit? Explain.
QUESTION
Refer to the box titled, “The Balance Sheet of an ‘Average’ American Household” when answering parts a and b. a. Based on this evidence, did the financial position of the average household improved during 2004–2007? During 2007–2010? During 2010–2014? Explain your answers. b. What do you think the average household balance sheet looks like today? Explain your answer.
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