Culture in Psychology: Cultural Bias
Terms in this set (9)
Cultural Alpha Bias
Theories that assume there are real and enduring differences between cultural groups.
Cultural Beta Bias
Theories that ignore or minimise cultural differences.
The rules, customs, morals and ways of interacting that bind together members of a society or some other collection of people.
The tendency to judge all people in terms of your own cultural assumptions. This distorts or biases your judgement.
Use of our own ethnic/cultural group as a basis for judgements about other groups. A tendency to view the beliefs, customs and behaviours of our own group as 'normal' and even superior.
Idea that all cultures are worthy of respect and that in studying another culture we need to try and understand the way that a particular culture sees the world.
The Emic-Etic Distinction
An 'emic' approach emphasis the uniqueness of every culture by focusing on specific phenomena. An 'etic' seeks universals of behaviour by using indigenous researchers in each cultural setting.
Consequences of Cultural Bias
US army IQ tests showed that EU immigrants fell below white Americans, and African-Americans were at the bottom of the scale. This had a profound effect on the attitudes to black people.
Bias in Research Methods
Considerable amounts of psychology is based on middle-class/academic/young adults who are often male. Findings are unrepresentative on a global scale and within Western cultures.