23 terms

The 23 Design Synectic Triggers

STUDY
PLAY
Subtract
Simplify. Omit, remove certain parts or elements.
Take something away from your subject. Compress it or make it smaller.
Repeat
Repeat a shape, color, form, image or idea. Reiterate, echo, restate or duplicate your reference subject in some way.
Combine
Bring things together. Connect, arrange, link, unify, mix, merge, wed, rearrange.
Add
Extend, expand, or otherwise develop your reference subject. Augment it, supplement, advance or annex it, Magnify it: Make it bigger.
Transfer
Move your subject into a new situation, environment or context. Adapt, transpose, relocate, dislocate.
Animate
Bring life to inanimate subjects by thinking of them as having human
qualities.
Superimpose
Overlap, place over, cover, overlay
Change Scale
Make your subject bigger or smaller. Change proportion, relative size, ratio, dimensions or normal graduated series
Substitute
Exchange, switch or replace
Fragment
Separate, divide, split
Isolate
Separate, set apart, crop, detach: Use only a part of your subject. In composing a picture, use a viewfinder to crop the image or
visual field selectively. "Crop" your ideas, too, with a "mental" viewfinder
Distort
Twist your subject out of its true shape, proportion or meaning
Disguise
Camouflage, conceal, deceive or encrypt
Hybridize
Cross-fertilize: Wed your subject with an improbable mate
Contradict
Contradict the subject's original function. Contravene, disaffirm, deny, reverse
Parody
Ridicule, mimic, mock, burlesque or caricature
Prevaricate
Equivocate. Fictionalize, "bend" the truth, falsify, fantasize
Analogize
Compare. Draw associations: Seek similarities between things that are different
Empathize
Sympathize. Relate to your subject; put yourself in its "shoes
Metamorphose
Transform, convert, transmutate: Depict your subject in a state of change
Symbolize
How can your subject be imbued with symbolic qualities?
Mythologize
Build a myth around your subject
Fantasize
Fantasize your subject. Use it to trigger surreal, preposterous, outlandish, outrageous, bizarre thoughts
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