Marketing - Vocabulary - Chapter 21
Terms in this set (17)
Channel of distribution
The path a product takes from its producer or manufacturer to the final user.
Businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen.
Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.
These people sell goods to other businesses and have the producer ship the merchandise directly to the buyers. These people own the goods they sell, but do not physically handle the actual products.
Sell goods to the final consumer for personal use.
Sell goods to customers from their own physical stores.
Involves retailers selling products over the Internet to the consumer.
Act as intermediaries by bringing buyers and sellers together, but they do not own the goods they sell.
Occurs when the producer sells goods or services directly to the consumer with no intermediaries.
Involves one or more intermediaries.
Involves protected territories for distribution of a product in a given geographical area.
A manufacturer acts as a wholesaler and retailer for its own products by owning and running their own retail operations.
A limited number of outlets in a given geographic area are used to sell the product.
The use of all suitable outlets to sell a product.
An online shopping location.
The means by which products are sold to customers and industrial buyers through the Internet.