Marketing - Vocabulary - Chapter 21

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Terms in this set (...)

Channel of distribution
The path a product takes from its producer or manufacturer to the final user.
Intermediaries
Businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen.
Wholesalers
Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
Rack Jobbers
Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.
Drop Shippers
These people sell goods to other businesses and have the producer ship the merchandise directly to the buyers. These people own the goods they sell, but do not physically handle the actual products.
Retailers
Sell goods to the final consumer for personal use.
Brick-and-Mortar Retailers
Sell goods to customers from their own physical stores.
E-tailing
Involves retailers selling products over the Internet to the consumer.
Agents
Act as intermediaries by bringing buyers and sellers together, but they do not own the goods they sell.
Direct Distribution
Occurs when the producer sells goods or services directly to the consumer with no intermediaries.
Indirect Distribution
Involves one or more intermediaries.
Exclusive Distribution
Involves protected territories for distribution of a product in a given geographical area.
Integrated Distribution
A manufacturer acts as a wholesaler and retailer for its own products by owning and running their own retail operations.
Selective Distribution
A limited number of outlets in a given geographic area are used to sell the product.
Intensive Distribution
The use of all suitable outlets to sell a product.
E-marketplace
An online shopping location.
E-commerce
The means by which products are sold to customers and industrial buyers through the Internet.