Critical/Cultural Comms Final Vocabulary
Terms in this set (25)
the interconnected nature of social categorizations (race, class, gender, etc.)
Creating overlapping systems of discrimination or disadvantage.
Calling a subject to perform a certain role
ex: immediately hitting breaks when seeing police lights
In Western Culture, the ideal of being white, heterosexual, male, able bodied, middle class
One's sense of self-competence and effectiveness
ex: not going to vote because doesn't think it matters
Domination of one group over another
Three general approaches to Critical Studies
Political economy analysis
A way to cope with being a member of a subordinate group
Turning against other group members
"Doesn't apply to me"
ex: two friends wear glasses, both get bullied, one friend makes fun of the other for glasses
Appearance of activism with minimal effort
ex: online activism: liking pic, tweeting, buying shirt
A shared and constructed memory creation of a group
Promotion of the interests of consumers.
-Reliance on symbolic currency
-act of buying as important as product
-perpetuating "I need" desires
-consuming connected to identity
-need to "keep up with the Joneses"
-emphasis on mindless shopping (online, one click)
Making a statement through purchasing a product
ex: buying an Earth Day shirt at GAP
Social theory about gender and sexual identity; Emphasizes the importance of difference, rejects ideas of restrictive categories
Belief that heterosexuality is the norm
Cultures take customs and knowledge from other cultures to use for their own benefit
An argument intentionally left incomplete.
Wants the audience to draw own conclusions.
Moving away from the public sphere and into internet and social media
Public screen challenges face to face, rational discourse
Taking word used against you/your group and reclaiming it to use for empowerment.
ex: Queer theory
-Using pranking as means to generate social change.
-Comedic effect for attention
-Instead of shutting down machine, using it against itself
ex: pie in the face, Barbie and GI Joe dolls
material conditions in a society
ex: unequal distribution of resources, placement of bodies, modes of production)
Normalizes the base
Cultural narratives that discourage us from challenging inequalities
Tendency to search for information that supports preconceptions and to ignore contradictory evidence
The process by which individuals screen out messages that do not conform to their own biases.
ex: Facebook wall
Value placed on brand, not product
ex: buying designer jeans, not generic brand
symbolic self-completion theory
validation from others actually limits us from further doing something