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Chapter 30 Product Planning
Terms in this set (16)
Making decisions about the features and services of a product or idea that will help sell the product.
All the different products that a company makes or sells.
A group of closely related products manufactured or sold by a business
A specific model, brand, or size of a product within a product line.
The number of different product lines a business manufactures or sells.
The number of items offered within each product line.
A model of a new product.
An alteration in a company's existing product.
Product Life Cycle
Represents the stages that a product goes through during its life.
The efforts a business makes to identify, place, and sell its products in the marketplace.
A process that involves managing product categories as individual business units.
A computer-developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores.
Radically distinctive and without equal.
Equal to something else in quality or importance.
A pledge that something will happen or that something is true.
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