Upgrade to remove ads
Only $35.99/year

The Business of Sports

Terms in this set (21)

Sponsors are a vital part of the event triangle.
True
Outdoor recreation generates only about $100 million for the Colorado economy.
False
Sporting good retailers would NOT be members of the NSGA.
False
Brand equity describes the value of having a well-known brand name.
True
According to Funk (2012) traveling to watch a sports event makes me a consumer?
True
The _______ movement resulted in the establishment of public lands.
parks
The recreation industry consists of _________ and _________ participation.
indirect, direct
Recreation was able to grow because __________________ increased due to urbanization and industrialization.
leisure time
NSGA tracks sporting goods industry data; what does NSGA stand for?
National Sporting Goods Association
The goal of grassroots sport efforts is to:
Increase sport participation and interest in a region
In the Olympic movement, IOC stands for:
International Olympic Committee
In recreation _______________ is when we participate in the activity.
Direct participation
When someone is paid money based on the sale of something they have a license on it is called a ___________.
royalty
An example of VIK is _________.
When a vendor provides a product in trade for a sponsorship.
Being able to accurately __________ of a sponsorship is important for both sponsor and the event in order to keep the sponsor happy and have them want to come back.
evaluate the value
When a company legally allows a merchandiser to produce goods with their logo they become a ___________.
licensee
____________ is the personal commitment and emotional involvement customers have with sport organization.
Fan Identification
The goal of a ___________ is to gain access to the exploitable commercial potential associated with a sport property.
sponsorship
______________ is the joining together of two or more companies to capitalize on a sponsorship is becoming increasingly popular and effective.
Cross promotion
Who is the "top dog" in the Olympic movement?
IOC (International Olympic Committee)
VIK stands for?
Value in kind
Sets with similar terms