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MKT 358 - Sports Marketing: FINAL
Terms in this set (60)
The want-satisfying power of a good or service. Has 4 different types, is called ________.
The specific application of marketing principles and processes to sports products...
The activity, set of institution, and processes for creating, communicating, delivering, and exchanging offerings that have value...
The recurrent patterns of attitudes and activities and then tailoring the products...
T/F: The difference between a good and service is that goods are intangible products, while services are tangible and physical products
T/F: For the first time in 2017, the NCAA had revenues exceed $1 Billion. Most of that revenue came from ticket sales to championship events.
T/F: The primary difference between "professional" and "amateur" athletes...
T/F: Learfield and IMG are companies outsourced by professional sport teams to sell sponsorship and tickets
T/F: Fan avidity is the value heavily engaged fans have shown with regards to the consumption behavior. In other words, when fans are more engaged, they are likely to become avid fans.
T/F: Collecting Bargaining is a negotiation between the league and owners about terms and conditions of workers employment, including salary cap...
T/F: The 3M's of support behavior include: 1) Meeting 2) Marketing 3) Mass Communication
T/F: Sports organizations are competing with the team down the road and across the city...
Which ticket market exists because current ticket holders wish to sell their ticket to other fans?
Research regarding the athletic success, particularly in post season play by college athletic teams has shown an increase in all but the following:
All of these have shown an increase
Sports is a __________________________ means sports represent the social order in a miniature, a "slice of life"...
Microcosm of Society
_____________________________ explains why people wish to associate themselves with a brand, and therefore...
Social Identity Theory
Which of the following is NOT one of the basic elements of the marketing mix for sport?
Which of the following elements of the promotional mix are nonpersonal in presentation?
Both Advertising and Publicity are nonpersonal in presentation
Which of the following sport industry segments includes interscholastic athletics...
Packaged events for players
What is the difference between variable & dynamic ticket pricing?
They are both demand based pricing models. Variables ticket pricing sets prices of tickets at the beginning of the season...
Which of the following is NOT a unique characteristic of sport?
The sport product is constant and predictable
T/F: Market research is defined as the systematic process of collecting, analyzing, and reporting information...
What is defined as "those things that enhance product or experience"?
The price of a product represents:
What a consumer relinquishes in exchange for sporting good or service.
T/F: Augmented reality is an enhanced version of reality...
There are several activities that distinguish professional sports from other businesses. These include:
All of these are correct
Why was the development & implementation of ticket sales ops hindered in the case of UM Athletics?
Numerous changes in priorities at the senior level
What is BIRGing?
Basking In Reflected Glory. The "We" phenomenon
What is CORFing?
Cutting Off Reflected Failure.
E.g. disassociating with a team after a loss.
What are the four types of utility that marketing can create through the exchange process?
1. Form- Physical characteristics
2. Time- Offering product during specific time
3. Place- Where the product is consumed
4. Ownership- Giving consumer sense of ownership
Sport and entertainment marketing is part of a larger body of marketing known as ________________ marketing.
List the ways which we can differentiate between a good or service:
Goods- objects or products which have to be manufactured, stored, transported, marketed and sold (e.x. Adidas)
Service- output of individuals (e.x. Barber cutting hair)
What is a SWOT analysis? Which of these parts are internal & external?
Strengths, Weaknesses, Opportunities, & Threats
Internal: Strengths & Weaknesses
External: Opportunities & Threats
Please complete the Value Equation:
Value = -------------------
Perceived Benefits of a sport product/ Cost of that sport product
Content and publicity was delivered from the sport entity to the media...
Content is the only thing provided by the sport entity...
T/F: A fad has long sustained sales
T/F: Products are what the customer buys, how they differentiate the item sold, & evokes emotion and preferences. Brands on the other hand...
T/F: Benefits segmentation focuses on the appeal of a good or service to a group of consumers...
T/F: Niche markets are formed when markets carve...
T/F: Two common types of segmentation are by age and gender
T/F: There is not very much overlap of sport fans and other industries...
T/F: A signal marketing mix can satisfy everyone...
T/F: One of the jobs of the media relations specialist during the NYC marathon case...
Which of the following is NOT one of the four basic requirements of market segmentation?
The consumers in the segment must already have experience with the brand
Socioeconomic segmentation deals with dividing the market based on ________________.
If you knew basic information about my season ticket holders, but you wanted to know if they had similarities in where they live, work,...
Psychographic segmentation divides the market, with similar characteristics based on ________________.
___________________ are the marketers for the athletic department/ teams...
Sports Information Directors (SIDs)
Which of the following best describe framing? When an organization...
Changes the way a story is promoted to its audience
Segmentation analysis helps sports marketers to...
Both A & B
The research study showed, "too much focus is put on..."
Psychographic segmentation is defined as:
Dividing the market based on similar characteristics, values, & lifestyles
The emphasis on generating revenue through winning and with maximum exposure seems:
Antiethical to missions/goals of universities
There are 3 types of Brand Loyalty. List them in order with #1 being highest level of loyalty and #3 being lowest level of loyalty
1. Brand Insistence
2. Brand Preference
3. Brand Recognition
3 truths to every crisis management situation for an SID?
1. Battle for Public Support within the first 24 hours
2.Develop Procedures for Early and Regular Communication
3.Complex Procedures will fail
Primary source for demographic data in the United States is...
The U.S. Census Bureau
What types of segmentation have been used historically by tobacco companies in rodeos?
This set is often in folders with...
MKT 358 College Sports Marketing
MKT 358 Campus Recreation Marketing
Sports Marketing Module 2, Sports Mkt Exam Number 2
MKT 358 Technology
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