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international sports marketing
Terms in this set (21)
what is international sports marketing
the process of creating, distributing, promoting and pricing sport related goods, services and ideas to facilitate satisfying exchange relationships with consumers in specific international markets
what are the three steps sports marketers do related to strategic sports marketing
1. understanding consumers needs
2. making market selection decision
3. making marketing mix decisions
3 M's of supporting behavior
4 P's of Marketing
Product, Price, Place, Promotion
strengths, weaknesses, opportunities, threats
political, economic, social, and technological
What is the AIDA model?
Awareness, Interest, Desire, Action
different types of segmentation
choosing the segments that will allow an organization to most efficiently and effectively attain its marketing goals
carving ot a relatively tiny part of a market that has a very special need not currently being filled.
an investment, in cash or in kind, in an activity, in return for access to the exploitable commercial potential associated with that activity.
What is ambush marketing?
Occurs when another company, often a competitor intrudes upon public attention surrounding an event thereby deflecting attention towards themselves and away from the sponsor.
what is sponsorship activation
collateral communication of a brands relationship with a property
how much should a sponsor spend on activation
Sponsors pay a fee to the sport property, sponsors then typically spend $1.90 for every $1 is payed to the sport property.
what global region is where most sponsorship is spent
gift to an institution motivated by the satisfaction of knowing that good is being done with the donation
an arrangement whereby a firm produces a product that uses an athletic platform tie in
why was the 1984 olympics important for global sponsorship
- positive brand image building opportunities
- exclusivity in market categories
-mutual benefit of the games success
what are the three core values of olympism
who was the founder of the modern day olympics and why did they start it
Baron Pierre de Coubertin
the work of the Olympic family to ensure that the three core values of olympism are upheld throughout all competitions worldwide
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