Sports Marketing Quizlet
Terms in this set (41)
In 1897, Sea Lion Park was joined by Steeplechase Park, the first of three major amusement parks that would open in the Coney Island area. George Tilyou designed the park to provide thrills and entertainment.
A customer continues to buy the same products and services for an extended period of time.
Making sure the customer is happy! Providing good service is one of the most important things that can differentiate your business from its competitors.
The amount left to spend after paying necessities (rent, mortgage, electricity, water, etc.)
All potential customers of a business who have the desire and ability to purchase a product.
The process of developing/planning, pricing, promoting, selling, and distributing products or services that will satisfy the needs and wants of customers and ensure a profit for the business.
A successful business should focus on satisfying customers' needs and wants while generating a profit.
The marketing of a good or service that includes the 4 P's Product-Place-Price-Promotion
Ex Internet, boxing match, any media used to distribute an event to a large group of people, can be used to distribute sports and entertainment events.
A basic necessity such as food, clothing, or shelter
For individuals, the amount that is left over from their wages after taxes.
For a company, it is the amount left over after their taxes and costs of running the business.
Recognizable sign, design, or expression which identifies products or services of a particular source (business, person, etc.) from those of others, although trademarks used to identify services are usually called service marks
The men, women, and children of a particular nation, community or ethnic group
The locations where products are available for customers to buy them
The value of goods and services
What a business offers to customers to satisfy their needs or wants
How customers will be told about a company, products, message, special offers
Product Service Management
Designing, developing, maintaining, improving or acquiring products or services to satisfy customer needs and wants
The business of sports and the use of sports to market products. What's promoted can be a physical product or a brand
Sources of NFL Revenue
Licensing of products; television revenues, ticket sales, naming rights for stadiums
Planning the best way to get products and services to customers
Business must budget for their needs and providing customers with assistance to pay their products or services.
Marketing Information Management
The gathering and use of information about customers to improve business decisions
Establishing the value of goods and services to satisfy the customer wants and needs while generating a profit
The marketing or manufacturing of a product from raw materials
How the product is marketed
Using advertising and other personal communication with customers to asses and satisfy customers' needs and wants
Any direct and personal communication with customers to assess and satisfy their needs and wants (example: retail but also personal trainers and sports instructors)
These encourage competition by private businesses in US economy. Exceptions are utilities and BASEBALL!
The National Association for Stock Car Auto Racing is an American auto racing company that is best known for stock-car racing
National Football League
Most profitable sport in the USA
Target Market: Behavioral
Grouping people by their past behaviors such as which websites they visit frequently or where they shop
Target Market: Demographics
Grouping people by personal characteristics such as age, race, income, etc.
Target Market: Geographics
Grouping people by where they are located
Target Market: Psychographics
Grouping people by their preferences such as what sports, music, or other hobbies they enjoy as well as how they spend their free time or what foods they like
A specific group of people that a business wants to reach with their goods or services
Target Market- Secondary
People more likely to buy in the future or to influence someone else to buy
Target Market of Ashby Ponds
Adults 65 and older
Target Market of Florida Georgia Line
Early 20's to late 30's Caucasian males and females
Target Market of Taylor Swift
Pre-teen and teenage Caucasian females
Target Market- Primary
Consumers most likely to buy now
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