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9 terms

MKT 291 ch 1

STUDY
PLAY
marketing mix
product, price, promotion, place
promotion
publicity, advertising, sales promotion, sales
place
supply chain, logistics, distribution, availability
environmental forces
uncontrollable
market orientation
focusing efforts to create value
societal marketing concept - win win for
society and consumers
ultimate consumers
uses goods
organizational buyers
not for them
utility
benefit