D05 TYPOGRAPHY UNIT
Terms in this set (33)
a classification of a typeface with tapered corners on the ends of the letter stroke
a classification of a typeface with no serifs
In typography, a set of all characters in a typeface at a particular type size
a specific variation within a type family, such as roman, italic, bold, etc.
a specific attribute within a typeface's family such as italic, bold, bold italic, condensed, expanded, black or outline.
a group of style variations of a single typeface such as weight, width, and slope that are designed to work together.
type designed for body copy to be easily read in large quantities at small sizes (8 to 12 points)
large or eye-catching type used for headings or advertisements (14 points & larger)
Any individual letter, numeral, or punctuation mark.
the lowercase character stroke which extends above the x-height
the lowercase character stroke which extends below the baseline
The height equal to the height of the lowercase 'x' measured in points
the imaginary line upon which most letters sit
the difference in thickness of the strokes of a character from the thickest to the thinnest
the direction of the stroke weight when you draw a line through the thinnest points in the letter
The first letter of a paragraph that is enlarged to "drop" down two or more lines
Character pairs which have been re-designed as optional single characters such as &
The height of a typeface from the top of the tallest letterform to the bottom of the lowest one, measured in points.
the measurement to indicate the VERTICAL size of type and space between lines (leading)
the measurement typically used to represent the HORIZONTAL type or page measurements
adjusting the space between two pairs of letters to create a visually even texture and improve readability
adjusting the space between groups of letters or entire text blocks to change line length and readability
the space between lines of type from baseline to baseline measured in points.
when the point size of a font is set equal to leading.
text that is aligned along the right margin or gutter with ragged lines on the left
text that is aligned along the left margin or gutter with ragged right lines on the right
text is not even on the left or right margin but there is an even gap on each side of each line
text that lines up evenly on both the left and right sides except for the last line of a paragraph
text that lines up evenly on both the left and right sides AND forces the last line to also end at the right margin
when the last line of a paragraph is less than one-third the width of the line
when the last line of a paragraph falls alone at the top of a column
the ease with which a reader can recognize individual characters in a text determined by typeface design
the ease with which a reader can recognize words, sentences, and paragraphs determined by type usage
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