Amazon's mission is "to be Earth's most customer-centric company", and our Operations and award-winning Customer Service teams are at the heart of that mission. Supported by innovative world-class technologies, our global network of FCs, delivery stations and customer service teams are dedicated to supporting customers worldwide. Together, we create, we build, and we take ownership for what we do — whether we're developing new technology in-house, launching a new Amazon Fulfillment Center, or delighting our customers by delivering packages directly to them. We're constantly creating the ideas, services, and products that make life easier for millions of customers. Amazon introduced the first Kindle in 2007 — at that time, it offered 90,000 eBooks and sold out 5.5 hours after the announcement. Since then, we have expanded to become the best-selling e-reader family in the world. We have gone beyond Kindle with our powerhouse Fire tablets, built for work and play with our Fire operating system. For streaming media lovers, we have created Amazon Fire TV, Fire TV Stick, and Fire TV Edition with voice search. Fire TV devices come with access to 500,000 movies, TV shows, and tens of thousands of channels, apps, and Alexa skills. Most recently, we introduced Amazon Echo and Alexa, the voice service that powers Echo and other devices so customers can play music, control their smart homes, and get information, news, weather, and more using just their voice.