Digital Marketing Strand 3 St. 1 (Part 1 of 2)- Data and sources of data
Terms in this set (11)
is an administrative process that includes acquiring, validating, storing, protecting, and processing required data to ensure the accessibility, reliability, and timeliness of the data for its users.
Key Performance Indicators (KPI)
a quantifiable measure used to evaluate the success of an organization, employee, etc., in meeting objectives for performance.
the systematic evaluation of digital marketing strategies using a website or digital advertising KPI's.
A website thats primary purpose is to advertise and sell product and services online.
is a term used in Web analytics to refer to a person who visits a site at least once within the reporting period.
the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
is the percentage of users who take a desired action.
Cart Abandonment Rate
is a term associated with the use of virtual shopping carts when the transaction is not completed.
an instance of an Internet user visiting a particular page on a website.
is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed.
Every time you visit a website Google Analytics updates its cookie. ... And if you visit the website another day after the session count becomes 2 + 1 = 3, and so on.
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