One meaning of the word "figure" is "image" or "picture." Figurative language creates pictures in the mind of the reader. These figures help convey meaning and understanding faster and more vividly than words alone. We use "figures of speech" in figurative language to color and interest, and to awaken the imagination. Figurative language is everywhere, from classical works by Shakespeare and the Bible to everyday speech. It is even in tons of pop music, television shows, and commercials.
Figurative language is the opposite of literal language, which mean exactly what it says.
Example: He ran fast. (literal)
He ran like the wind. (figurative)
Works Cited- www.englishclub.com