Geographic segmentation—subdividing markets into segments based on location (regions, counties, cities). This is done because consumers' wants and product or service usage are often related to one or more subcategory.
Demographic segmentation—subdividing markets into segments based on age, gender, family life-cycle stage, income, and education. Segments are based on these characteristics because they are often strongly related to demand and are relatively easy to measure.
Psychographic segmentation—examining attributes related to how a person thinks, feels, and behaves. Frequently included in a psychographic segmentation are personality dimensions, life-style characteristics (activities, hobbies, opinions, etc.), and consumer values.
Behavioral segmentation—segmenting based on product or service-related behaviors, particularly the benefits that a consumer desires to obtain, and their usage rate.