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CH 7 QUIZ

Terms in this set (25)

Which of the following correctly defines a​ product?
A.
A product is not a part of the overall market offering.

B.
Products are only tangible objects offered to a market to satisfy a want or need.

C.
Products include tangible objects and services but not events or people.

D.
Products have two​ levels: the actual product and the augmented product.

E.
A product is anything offered to a market that might satisfy a need or want.
A product is anything offered to a market that might satisfy a need or want.
Which of the following is a pure tangible​ good?
A.
Toothpaste

B.
A spa treatment

C.
A medical checkup

D.
A meal at a restaurant

E.
Financial advice
Toothpaste
Which of the following is considered part of an augmented product rather than that of an actual product or core customer​ value?
A.
Brand name

B.
Product features

C.
Packaging

D.
Warranty

E.
Design
Warranty
Nailit Cosmetics is advertising its newest line of nail​ polishes, made from a​ nontoxic, water-based nail polish with amazing summer colors. Nailit is selling the products in specially designed bottles that make application easier. Which of the following is a core customer value for​ Nailit's line of​ polishes?
A.
The desire to have beautiful nails

B.
The​ products' revolutionary packaging

C.
The natural ingredients

D.
The Nailit brand

E.
The nontoxic properties of the products
The desire to have beautiful nails
Which type of consumer products are frequently purchased with little​ planning, little comparison or shopping​ effort, and low customer​ involvement?
A.
Industrial products

B.
Specialty products

C.
Convenience products

D.
Shopping products

E.
Capital products
Convenience products
Groups of​ __________________ products consist of materials and​ parts, capital​ items, and supplies and services.
A.
convenience

B.
shopping

C.
industrial

D.
unsought

E.
specialty
industrial
In determining product​ quality, what are the two dimensions of quality marketers must decide​ upon?
A.
Consistency and conformance

B.
Level and price

C.
Level and conformance

D.
Consistency and packaging

E.
Level and consistency
Level and consistency
When a company lengthens a product line by adding more items beyond its current​ range, it is​ ________.
A.
decreasing the depth of the line

B.
increasing the width of its product mix

C.
decreasing the width of its product mix

D.
filling the line

E.
stretching the line
stretching the line
Which of the following statements regarding packaging is​ correct?
A.
Product safety is not impacted by packaging.

B.
Packaging should change every few months.

C.
Product strategy does not include packaging as an important consideration.

D.
Companies can say anything they want on product packaging.

E.
Innovative packaging can give a company an advantage over competitors and boost sales.
Innovative packaging can give a company an advantage over competitors and boost sales.
Which of the following statements regarding the important decisions in the development and marketing of individual products is​ correct?
A.
How a product is branded is separate from the development and marketing of individual products.

B.
Product attributes that communicate and deliver benefits to the consumer include​ quality, features, and style and design.

C.
Product labeling is no longer subject to legal regulation.

D.
Determining product support services is not part of the development of individual products.

E.
Packaging decisions are not an important part of developing individual products.
Product attributes that communicate and deliver benefits to the consumer include​ quality, features, and style and design.
Adding a new product line to an existing portfolio means that the line has​ __________________.
A.
increased product mix width

B.
increased product support services

C.
altered its product mix consistency

D.
differentiated its product mix depth

E.
extended product line length
increased product mix width
The three functions of​ __________ include​ identifying, describing, and promoting the product.
A.
labeling

B.
innovation

C.
product design

D.
product lines

E.
packaging
labelingQ
The quality of services depends on who provides them as well as​ when, where, and how they are provided. Which characteristic of services does this​ describe?
A.
Inseparability

B.
Tangibility

C.
Perishability

D.
Variability

E.
Intangibility
Variability
___________ is the service characteristic to which marketers need to pay close attention when there are fluctuations in demand.
A.
Intangibility

B.
Variability

C.
Inseparability

D.
Tangibility

E.
Perishability
Perishability
Service​ _______ means that the quality of services depends on who provides them as well as​ when, where, and how they are provided.
A.
inseparability

B.
perishability

C.
packaging

D.
variability

E.
intangibility
variability
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