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Salesforce Marketing Cloud
Terms in this set (30)
Why Marketing Cloud?
We're in the midst of a Fourth Industrial Revolution—where artificial intelligence, robotics, and the Internet of Things (IoT) are transforming the customer experience. With each of these new technologies comes a new wave of data signals. And as marketers, we need to be able to capture and make sense of all that valuable data in order to deploy intelligent marketing strategies. Disconnected data sources and departments make synchronizing all the channels that much more difficult. Luckily, this is where Marketing Cloud can help.
In the age of intelligent marketing, customer engagement is not just about marketing. That's why Marketing Cloud is part of the Salesforce Customer Success Platform, the only platform that enables companies to manage customer engagement across the complete journey: marketing, sales, commerce, and service.
What is the Marketing Cloud?
Salesforce for Marketing is built on the world's #1 CRM platform. It enables you to know your customer, personalize with intelligence, and engage across the entire journey. It's the only integrated customer engagement platform that enables you to deliver personalized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising. Marketing Cloud covers it all.
Goals of the Marketing Cloud
Know, personalize and engage across every customer touchpoint
Seamless personalized brand experience across the entire customer journey
What can you do with the Marketing Cloud?
Connect known and unknown profiles to gain a unified view of the customer.
Leverage data and Einstein artificial intelligence to make every interaction relevant.
Create two-way, real-time engagement when and where the customer wants.
Measure, report, and optimize on marketing performance, impact, and customer loyalty.
What different Marketing Cloud products are there?
Google Analytics 360
Capture data from any source and device, then unify, segment, and activate audiences to create valuable customer experiences.
Expand your reach with a data sharing platform where publishers can share 2nd party data with marketers in a trusted and transparent way.
Enable cross-platform marketing intelligence by unifying data sources, visualizing AI-powered insights, and creating actionable reports to drive ROI.
Google Analytics 360
Gain cross-channel insights for seamless customer journeys with Google Analytics 360 + Marketing Cloud.
Visualize, track, and manage customer experiences with real-time interaction management—driving valuable engagement at the right moment.
Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management.
Acquisition and Onboarding
Loyalty and Retention
Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages.
Send consistent SMS, push, and chat app messages in real-time.
Use CRM to securely power 1-to-1 advertising across Google, Facebook, Linkedin, Twitter, Display, and Display at scale
Listen, publish, and engage to create customer advocates. Connect social to marketing, sales, and service in one platform powered by AI:
Increase loyalty and retention with behavioral-influenced emails. Set up triggers in Journey Builder for commerce activities like making a purchase or abandoning a cart.
Open and close service cases, or launch a customer into a Journey from a case creation in Service Cloud.
Onboard new customers, open new opportunities, and drive product adoption with Journeys triggered by actions in Sales Cloud.
Encourage participation for unanswered posts, drive engagement and retention, and set up drip campaigns to follow-up on activities in Community Cloud.
How does cloud personalize every e-mail?
By connecting data across Sales Cloud, Service Cloud, Community Cloud, and Marketing Cloud, users gain direct access to data from any object across Salesforce, directly inside Marketing Cloud. No technical resources needed! You can use this data for anything—personalization, dynamic content, or even combine it with other data in Marketing Cloud for an enriched customer profile.
How to automate interactions across every touchpoint?
Based on how a customer interacts with you, trigger specific journeys that encompass marketing, sales, service, and every touchpoint a customer might have with an organization.
How to empower anyone to create connected experience?
Create templated, on-brand, customer journeys that advisors, owners, and partners can personalize and send themselves.
Why should I TRUST Marketing Cloud?
Success is built on trust. Trust starts with transparency.
KNOW YOUR CUSTOMERS
Unify first-party marketing data and augment it with other second- and third-party data sources.
Create a unified view of customers across all business units (for example, marketing, customer service, commerce, and sales).
Track customer interactions on your website.
Monitor your brand on social media.
Determine your most loyal and most at-risk customers.
Discover new audiences.
Optimize resource allocations by determining which customers are most likely to engage with a particular offer.
PERSONALIZE WITH INTELLIGENCE
Automate and segment marketing messages at scale.
Align marketing voice, messaging, and campaigns across your entire business.
Predict the best outcome for your customer.
Make targeted content recommendations.
Reengage customers who abandon an online shopping cart.
Deliver unique experiences for each individual.
Manage all your marketing interactions with customers in one place.
ENGAGE ACROSS THE ENTIRE JOURNEY
Make a strong connection with customers, starting from their first interaction with your brand.
Interact with customers in real time.
Ensure you're reaching your customers on the channel they prefer.
Be prepared when a customer tweets negative comments about your product or service.
Engage your customers with mobile messaging.
Marketing Cloud messaging and automation: solutions include:
Email Studio, Mobile Studio, Journey Builder, and Interaction Studio. These products help you create, build, deploy, and manage communication across different marketing channels at scale, which help map the ways you communicate with your customers.
Marketing Cloud data and advertising: solutions include:
Advertising Studio, Audience Studio, and Data Studio. These products help you create custom audiences and combine data from any source to deliver more targeted marketing.
Marketing Cloud social media solutions include:
Social Studio. This product lets you listen to digital conversations; engage across marketing, sales, and service; and publish information for key discussions your customers are having about your brand.
Marketing Cloud measurement and analytics solutions include:
Datorama and Google Analytics 360. These products help you understand what's working—or what's not—across all your marketing efforts, using cross-platform reporting and insights
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