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MC Email Specialist - Partner Fast Path Deck
Terms in this set (141)
Once you've collected and/or purchased data, you
can begin analyzing it, looking for interesting correlations or target based on specific attributes. Think grouping.
What is Segmentation?
Once you have robust data available, one-to-one
personalization is possible and should be tested. Be highly relevant.
What is Personalization?
A responsive layout uses a piece of CSS3 code called a (@media query) to detect the pixel size of the screen on which that email is opened.
What is Responsive Design?
Currently the A/B testing feature allows you to test the following conditions:
A single entry point to manage the image, document, and media files that you use and refer
to in your emails and microsites. You can see all of your stored digital assets together
What is a Portfolio?
A tool that helps you identify spam triggers in your email content. This feature mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem.
What is Content Detective?
Checks your email message for common issues that could prevent your email from being sent. Run on your email and make corrections before starting any sending process.
What is the Validate function?
The presence of an unsubscribe link.
The presence of a physical mailing address.
Correct syntax for attributes.
Each content area specified in the dynamic content rule exists.
Validate checks for the following required elements in an email message:
What are the Approval Statuses?
Approvals are needed for"
Fonts that are pre-installed by many operating systems.
What are Web Safe Fonts?
Most likely to be installed on the subscriber's computer.
What are Email Safe Fonts?
Client hosted CSS file provided. Only seen on supported email clients.
What are Branded Fonts?
Free fonts available online.
Only seen on supported email clients.
What are Webfonts?
A tag that lets you insert any of the attributes in your account (such as subscriber name) into your emails.
What is a Personalization String?
True or False: All personalization strings are case-insensitive.
The string will appear blank in the email
If you insert a personalization string, and the subscriber attribute isn't populated...
It's important that you define a _______ for every attribute you intend to use with a personalization string.
Content that displays in a content box according to the rules that you define based on the subscriber's attributes or data extension column values.
What is Dynamic Content?
Dynamic content can be used in any type of email other than ________ email messages.
Dynamic content requires ____________
Use _______________ when you wish to deliver a targeted message to a specific audience.
A template controls the ______, __________, __________, and layout of an email.
When you create a send classification you specify the following information:
Delivery profile contains:
Sender Profile contains:
Commercial classification must include _____ and _____________ link.
Transactional does not need to include ____________.
You create the delivery profile and sender profile ____________ before you create the send
You can override the delivery profile and sender profile on the send classification when you include the ____________ in a message interaction
Creating responsive automated multi-channel campaigns
What can be done in Journey Builder?
Execute multi-step marketing and data management activities on an immediate, triggered, or
What can be done in Automation Studio?
Use Automation Studio's workflow canvas to build simple or multi-step
Use this activity to create a file of information for you to use outside of the application
What is Data Extract?
Apply the logic of a data filter you select to create a group or data extension containing records that meet the data filter criteria.
How does a Filter work in Automation Studio?
Use this activity to use the information from an outside file to update a subscriber list or
How does Import File work in Automation Studio?
Use this activity to re-apply the rules in a group definition to create a subset of
subscribers in a list.
How does Refresh Group work in Automation Studio?
Use this activity to define the parameters for running a report once to be used every time the report is run using the activity.
How does Report Definition work in Automation Studio?
Use this activity to retrieve data extension or data view information that matches your criteria and include that information in a data extension.
How does SQL Query work in Automation Studio?
You can send the email in an automation alone, or put it in sequence with other activities and schedule it for a particular date and time.
How does Send Email work in Automation Studio?
Use this activity to upload a file to or download a file from a transfer location that you specify.
How does File Transfer work in Automation Studio?
An automation in Automation Studio can have one of two starting sources: _____ and _____
They can use the Marketing Cloud Enhanced FTP to store and exchange data.
How does File Drop work related to Starting Sources?
The automation initiates when a file is dropped into a designated Enhanced FTP folder. This is an example of _______ Automations.
The automation initiates when prompted by the schedule you define. This is an example of ______ Automations
Use this activity to update a subscriber list or data extension using an external file.
How does File Import Activity work?
It creates one or more zipped files for your use outside the Marketing Cloud application.
How does Data Extract Activity work?
Use this activity to unzip and/or decrypt a file found in the Marketing Cloud's Enhanced FTP directory or to securely transfer file(s) from the Marketing Cloud's secure file transfer location, the Safehouse, to a selected FTP location.
How does File Transfer Activity work?
Use a _____ when your list contains 500,000 subscribers or less long-term
Use a ____ when you send global messages.
Use ____ when you support multiple subscriber data sets, with separate definitions.
Use _____ when you do not require fast import speed.
What API does the Data Extension use?
Web Service API
What API does the List use?
With Data Extensions, import speed is:
By unsubscribing from a list or publication list from the out-of-the-box preference center or custom preference center, the user will opt-out from a specific newsletter type.
What is a List Unsubscribe?
Occurs when a subscriber chooses to unsubscribe from every email sent from Marketing Cloud.
What is Global Unsubscribe?
By clicking the "Unsubscribe from all" link in the out-of-the-box preference center, the user status is set to Unsubscribed on all your lists and your master list.
What is Master Unsubscribe?
Email Studio's sign-up form functionality that allows your subscribers to subscribe, provide attribute information, or unsubscribe from your communications on your website
What is Web Collect?
Lists not Data Extensions
Web Collect works exclusively with ____
A tool used to create lead capture forms to include in Cloud Pages or Landing Pages
What is Smart Capture?
Outside data sources
Smart Capture support:
Send automated emails
You can use a Smart Capture form to _________ to people who complete the form.
Smart Capture Event
Leverage _________ to trigger Journeys in Journey Builder
For subscribers on lists (rather than data extensions), you can use Smart Capture to create a custom Profile Center by using ______to read the subscriber data and load that data into the form
With Contact Builder you can Create, Copy, ___________ Data Extensions from the UI
Contact Builder lets you ___ or _____ single records in a Data Extension
In Contact Builder you can _______ single or all records from a Data Extension
Import into Data Extensions ________or via ___________.
Reports can be run from __________ in the Marketing Cloud interface or _________ in the Email Studio application
Reports can be run ____________, which means you can continue to work while a report is running
You can use the _________ and _______ screen to view a list of reports that have been requested in your account
A FTP Server
Reports can be displayed on-screen, dumped on _______ or sent via an email
In addition to .csv, .xls and .pdf, reports can be created in these formats:
This report shows total send and response data for your account
What can be seen in the Account Send Summary report?
Campaign Email Tracking
The _________ report shows send tracking data for a specific campaign
The top 10 email domains
Email Performance by Domain report provides data for _________ for an email send.
Single Email Performance by Device
The ___________ report displays email performance on mobile devices versus desktop devices.
Subscriber Engagement Report
This report includes the number of emails that you have sent each subscriber over a specified period, and the number of emails the subscriber has opened or clicked
__________ provide granular tracking data for import from Email Studio into external systems.
Use __________ to query Data View tables in Marketing Cloud
subscriber related data
Data Views can be used to create reports based on __________ stored in the backend of Marketing Cloud.
A responsive layout uses a piece of CSS3 code called a _______ to detect the pixel size of the screen on which that email is opened.
Responsive email coding technique: @media query styles - placed in the ______ of the HTML
A portfolio is a single entry point to manage the image, document, and media files that you use and refer to in your _____ and _______. You can see all of your stored digital assets together in the portfolio.
Content Detective is a tool that helps you identify _________ in your email content. This feature
mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem.
Web Safe Fonts are considered ___________ in email marketing
Build a ______ to make your email easier to read
According to Return Path, _____ characters seems to
be a sweet spot for email subject lines
double percent symbols
With personalization strings, it's important to include two sets of ______
Dynamic content allows you to ________ to content, making the information your subscribers receive that much more relevant.
Only HTML code between the ________ (not including the _______) should be pasted into
HTML paste templates.
Review and Send
Send Flow uses four steps:
In Send Flow, the Define Properties function allows you to choose your email, create your subject line, _______, ________, and send classification.
Exclude or suppress
In Send Flow, the Audience Type function allows you to select the audience you want to ______ and any you want to ___________.
In Send Flow, the Configure Delivery function allows you to configure your schedule, ________, Advanced Options Configure Delivery
review send configurations
In Send Flow, the Review and Send function allows you to preview the selected email, _____________, correct errors, and send
A user-defined email message interaction occurs when you _________ start the send.
For subscribers on lists (rather than data extensions), you can use _________ to create a custom Profile Center by using _________ to read the subscriber data and load that data into the form.
Smart Capture cannot currently be used to create a custom __________ because there is no
functionality to retrieve the lists that exist in your account.
Smart Capture Event
You can use a ________ form to leverage the to trigger _________ Journeys in Journey Builder.
You can use a ________ form to create and maintain a custom ________.
For each instance of a Web Collect form on your
website, you will have to at least provide the ____ and ____ of your account.
the subscription center
A benefit of marking an attribute as ______ from customers is that the attribute is not available to subscribers in _____________.
An A/B test send does not require ________.
A triggered send is a _____ within email studio.
Marking an attribute as hidden _______ hide it from internal MC users
A ______ is used as a one off send
With a _____ email you can save email send configurations (target audience, etc) and execute them over and over again with one simple click.
The main purpose for a _____ is to uniquely identify subscribers.
A primary key ______ interchangeable with a subscriber key.
Filters cannot ______ and _____ information from multiple sources
shared data extension
Data Extension Permissions is a tool to control business units access to ________ in Email Studio.
Personalization strings are not __________.
drag and drop segmentation
It is much easier to utilize ________ for less complex scenarios
Import into Data Extensions _____ or via _______.
Sources for importing into Data Extensions include local files, _____ or other Data Extensions
When importing into Data Extensions, mapping can be done by _______ , ________ or manually.
Add & Update
When importing into Data Extensions, Import Type includes Add, Update, ______ & __________
does not fit
Data kept in a data extension relates to a subscriber but _______ in the subscriber profile and preference attributes.
After you create a data extension to contain your external data, you create _______ to relate your _______ to each other and to your subscribers
When you import subscribers, ______ logs results for review.
To import data into a data extension in Email Studio your account must use _________.
Before you can import a file, you must ____ a data extension and create the import file.
You can use the Automation Studio _____ or the import wizard to populate your data extension.
Use a _______ to apply complex segmentation rules to your subscriber lists or data extensions
A _______ helps you manage how subscribers receive several different categories of emails or SMS messages.
A sender profile is used to identify the _____ used for the email, as well as the _______.
A ______ should be used when configuring email sends that are transactional in nature.
It is optimal to use ________ when storing more than 500,000 records.
If data is coming from multiple data sources, _______ must be used.
When attempting to filter for complex segmentations such as proximity, ________ is the most effective tool.
drag and drop
When source data is a single attribute, segmentation (filters) can be used as opposed to query activities.
By ensuring the ____ property is unchecked, data will not be allowed to enter during an import if these fields are not populated.
The ________ is a webpage where subscribers can enter and maintain the personal information that you keep about them.
In Automation Studio, you can build automations using automation activities such as ______, ________ , or SQL Query
data view information
Retrieve _______ or _______ using Automation Studio's SQL Query activity, then store it in a data extension.
the necessary steps
Send Flow replaces Guided Send for Content Builder emails and guides you through _______ to send your email.
once a year
Simple Automated Send allows you to setup a simple automation to send the email ______ or ________ .
User-Initiated Send sends your email as part of an Automation Studio _________.
Triggered Send sends your email in response to a ___________.
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