Combo with "Key words for rebranding places" and 1 other
Terms in this set (39)
Urban Rebranding-Why rebrand?
Suburbanisation as cities get more expensive and congested, people migrate into suburbs; Factories Closed/Shift in Industry shift from primary industry such as factory work to tertiary industries like banking; Improve Environment and be sustainable often air quality and pollution is poor in cities due to high levels of vehicles, green spaces are minimal, more people attracted to area if have better green space; Perception (re-image) some urban areas fall into a Spiral of Decline as jobs are lost from factories people resort to crime, making the area appear unsafe; Expensive due to very high end jobs, price of living and housing is exponential in urban areas, leaving poorer people at a disadvantage
Urban Rebranding: Rebranding Methods
Flagship Developments this developments attract media and public attention such as Burj Al Kalifa, Dubai, the tallest building in the world; 24 Hour Cities encourage a new type of city life, such as New York City; Waterfront Regeneration previous disused docks have been rebranded, such as London Docklands, Canary Wharf; Heritage Tourism normally industrial archaelogy such as Bradford; Sustainable Cities mainly an environmental focus to improve the EQ of an area for the future aswell such as Curitiba, Brazil; Sport/Art/Culture Focus often used as a catalyst for further rebranding, such as London 2012 Olympics
Rural Rebranding-Why rebrand?
Agricultural change, i.e. farming industry decline, due to increase in foreign imports; Ageing Population, leading to a Brain Drain, as youths leave Cornwall to continue further education, and don't return; Seasonal Income, tourism is seasonal, and this also induces a Lack of Affordable Housing; Mining Industrydecline, as better raw materials found abroad. Poor Infrastructure public transport is infrequent and services and facilities are poor compared to urban areas. Economic Deprivation most rural areas are poorest in country
Rural Rebranding: Rebranding Methods
Farm Diversification farmers can gain further income, through offering facilities such as camp-sites, b&b, sheep racing like in North Devon; Festivals such as Glastonbury; Promoting Local Produce cuts out the middle man, better income, such as Devon Cream and Stoud (a food town); Heritage Tourism encourages people to visit in relation with particular interest such as in poetry or music; Recreation Rural Energy, Technology developing infrastructure, such as Broadband, to encourage businesses to relocate such as Dipsticks Research, Northumberland
Coastal Rebranding: Why rebrand?
Seasonal Income as coastal economies rely on the income from the tourist industry, this is seasonal and decreasing due to competition from abroad destinations; Decline in Traditional Industries fishing and other traditional industries have declined leading to reduced income; Migrant Labour induces low wages, which also increases unemployment rate for locals; Physical Location the location is only accessed from one direction and tend to be remote and hard to get too.
Core and periphery
It is based on the idea that as one region or state expands in economic prosperity; it must engulf regions nearby to ensure on-going economic and political success. The area of high growth or former high growth becomes known as the core, and the neighbouring area is the periphery. Cores and peripheries can be towns, cities, states, or nations.
Decline in primary and secondary industries.
Become more varied, gain money by more than one sector.
This is where money is leaked out of the economy, e.g. Cornwall.
Setting up by farmers of new, sometimes non-agricultural enterprises to increase farm incomes. In the UK an estimated 40% of farm income now comes from diversification.
They are large-scale, one-off property projects that act as a catalyst to attract further investment and regeneration.
Index of deprivation
Deprivation indices measure the level of deprivation in an area.
This involves private companies and business people aiming to make a profit from investment.
A situation in which an increase in income results in a loss of benefits so that you are no better off.
Developing a place to reposition its image and change people's idea of it, helping to 'sell' the place to a target audience.
Positively transforming the economy of a place that has displayed symptoms of decline.
Positively changing the standing and reputation of a place through specific improvements, e.g. increasing cultural identity or sporting excellence.
Individuals, groups or organisations that have an interest in a particular project, financially or emotionally.
Tangible and intangible costs
Tangible is something which can be measured/ assessed, e.g. amount of money created. Whereas, intangible is something which cannot be measured, e.g. the environment.
This involves large organisations such as councils, planning departments, development agencies and companies in the private sector. Controlled from the top, it is coordinated and well planned.
This is where several transport links converge in one location.
The way or ways in which a place is redeveloped and marketed so that it gains a new identity.
This is where inward investment is brought into the region this could include employment, sports arenas, cultural centres heritage sites and leisure facilities.
Whereby the area or region is effectively sold using new packaging.
This 'poshing up' of an area. A rebrand attract a different socioeconomic group.
The possible stemming from events that take place in the present
The process whereby an area gets cut off from wider society due to lack of transport links. The area may suffer economically because of this.
A key player in the regeneration process as they put money into new projects in order to see a profit.
Several transport links coverage in one area.
The person effected by transport links, who has to use them every day.
Several transport links coverage in one location.
Where most of the wealth is produced, wages and investment are higher and transport is more readily available. London to Leeds to Manchester.
Poorly served by transport links, away from core markets and have fewer job opportunities.
(Adding value) is the sustainable exploitation of a previously underused local resource so that it generates wealth hand employment.
Activities undertaken on surplus to support farming incomes, including forestry, leisure and tourism
Tourism that focuses on the appreciation of nature and has minimal negative impact on the local ecosystem.
When people visit a place simply because of a single attraction.
Sustainable rebranding in Urban areas
-employment opportunities close to communities reducing transport
-Reservation of heritage and culture
-Innovative design minimising energy waste
-Respect for the enhancement of the natural environment
Sustainable rebranding in Rural areas
-economically viable employment opportunities
-limited use of chemical production methods
-Getting local food in shops so reducing food miles
-using more ecofriendly technology to support agriculture
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