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CH 10 QUIZ

Terms in this set (24)

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer?
A.
Value delivery networks

B.
Marketing channels

C.
Channel levels

D.
Networking contacts

E.
Supply chains
Channel levels
Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers?
A.
Marketing channel

B.
Customer relationship management

C.
Channel level

D.
Value delivery network

E.
Supply chain
Value delivery network
Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions?
A.
Manufacturing and assembly

B.
Physical distribution

C.
Fulfillment of completed transactions

D.
Completion of transactions

E.
Distribution of persuasive communications
Manufacturing and assembly
The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels.

B.
Using channel intermediaries increases the number of contacts with customers.

C.
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
.
D.
Marketing channel decisions only require a​ short-term commitment.

E.
Using marketing channels allows producers to retain control over how and to whom they sell their products.
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following indicates the length of a​ channel?
A.
The number of retailers in the channel

B.
The number of wholesalers in the channel

C.
The number of intermediary levels in the channel

D.
The number of final consumers in the channel

E.
The number of producers in the channel
The number of intermediary levels in the channel
A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system.
A.
administered vertical marketing system

B.
distribution center

C.
vertical marketing system

D.
channel level

E.
conventional distribution channel
vertical marketing system
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?
A.
Administered VMS

B.
Corporate VMS

C.
​Manufacturer-sponsored retailer franchise system

D.
Conventional distribution channel

E.
Contractual VMS
Administered VMS
Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.
A.
administered VMS

B.
corporate VMS

C.
conventional distribution channel

D.
contractual VMS

E.
vertical marketing system
corporate VMS
_____________________ is an example of horizontal channel conflict.
A.
A retailer complaining about a​ producer's pricing

B.
A consumer complaining to a producer about the quality of a product

C.
A retailer complaining about receiving damaged goods from a wholesaler

D.
A consumer complaining to a retailer about the service he received

E.
A Subaru dealer complaining that another Subaru dealer is advertising in its territory
A Subaru dealer complaining that another Subaru dealer is advertising in its territory
In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common?
A.
Channel intermediaries

B.
Supplier channels

C.
Independent retailers

D.
Franchise organizations

E.
Wholesalers
Franchise organizations
Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy?
A.
Intensive

B.
Franchise

C.
Selective

D.
Exclusive

E.
Direct
Exclusive
________ is the first step in marketing channel design.
A.
Analyzing consumer needs
.
B.
Setting channel objectives

C.
Identifying the types of intermediaries to use

D.
Identifying the number of intermediaries to use

E.
Evaluating major channel alternatives
Analyzing consumer needs
When setting marketing channel​ objectives, companies should state the objective in terms of​ ______.
A.
the length of the channel

B.
exclusive distribution arrangements

C.
expected profitability

D.
​competitors' objectives

E.
targeted levels of customer service
targeted levels of customer service
Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?
A.
Adaptability criteria

B.
Profitability criteria

C.
Investment criteria

D.
Sales criteria

E.
Control criteria
Adaptability criteria
When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.
A.
economic criteria

B.
consumer needs

C.
the responsibilities of channel members

D.
whether to use intensive or exclusive distribution

E.
the profitability of the channel
the responsibilities of channel members
Companies today see channel members as​ ______________ and practice strong partner relationship management.
A.
B2B selling

B.
trade promotions

C.
discount pricing

D.
​first-line partners

E.
consumer advertising
first-line partners
Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing?
A.
It is only legal in New​ York, California, and Texas.

B.
It is always legal.

C.
It is always illegal.

D.
It may or may not be legal.
.
E.
It is only illegal in Europe.
It may or may not be legal.
___________ software systems enable companies to coordinate their​ whole-channel marketing efforts.
A.
Customer relationship management

B.
Partner relationship management

C.
Channel management

D.
Logistics

E.
Distribution
Partner relationship management
______________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers.
A.
Distribution networks management

B.
Wholesaling

C.
Business distribution management

D.
Reseller networks

E.
Supply chain management
Supply chain management
The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas?
A.
​Warehousing, inventory​ management, transportation, and logistics information management

B.
​Retailing, inventory​ management, transportation, and logistics information management

C.
​Warehousing, inventory​ management, retailing, and logistics information management

D.
​Warehousing, inventory​ management, transportation, and retailing

E.
Inventory​ management, transportation,​ shipping, and warehousing
Warehousing, inventory​ management, transportation, and logistics information management
One of the primary advantages of marketing logistics is​ __________________.
A.
cost savings in inventory management

B.
potentially high cost savings and improved customer satisfaction
.
C.
maximizing​ inbound, outbound, and reverse logistics

D.
improved customer satisfaction and faster time to market

E.
being the solution for maximizing costs and customer satisfaction
potentially high cost savings and improved customer satisfaction
Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ____________________________.
A.
it is the centerpiece for quicker times to market and enhanced cost reductions

B.
involves the entire supply chain management

C.
focuses on​ just-in-time inventory management

D.
enables​ producers, manufacturers, and distribution to maximize cost savings

E.
is the solution for managing costs and customer satisfaction
involves the entire supply chain management
Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain?
A.
Electronic data exchange

B.
​Just-in-time logistics management

C.
Integrated supply chain management

D.
Logistics information management

E.
Reverse logistics management
Integrated supply chain management
Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets?
A.
RFID and barcode tracking

B.
​Just-in-time logistics

C.
Electronic data exchange

D.
Vendor managed inventory

E.
Outsourcing logistics functions
Outsourcing logistics functions
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