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TEST 2

Terms in this set (121)

1 When products are used in TV programmes, films, etc, we speak of
product placement
2 A set of products of particular type
range
3 The knowledge people have of a brand is called
brand image
4 The ideas and beliefs people have about a brand
awareness
5 Using an established name on another sort of product is called
brand stretching
6 If you keep buying a particular brand, you show
loyalty
7 The gathering of information about what buyers need or want
research
8 It starts with the product design, and ends when it is discontinued
lifecycle
9 Giving a name to a product so that people can recognise it easily by its name or design
branding
10 When a company has a new product, it gives it a catchy
name
11 A good product is one that can ....... most, or all, of the customer's expectations
meet
12 A company's market ..... is the percentage of sales it has in a particular market
share
13 Market ..... involves obtaining information abut what consumers want or need
segment
14 A market ..... is a group of customers of similar age, income level and social class
follower
15 The market ..... is the best-selling product or brand in a market
research
16 The market ..... is the second best-selling product or brand
leader
17 Dell and HP ..... computers around the world
sell
18 If only ..... our laboratory half an hour to test all the ingredients
takes
19 Which market segment ..... they usualle ..... ? ANS do/target
...
20 Oh no! My printer ..... properly. I'll ask Mark to run off a copy
is not working
21 ..... you ..... more money in marketing this year?
Are/investing
22 Their advertising agency never ..... at weekends
works
23 Do you think we ..... a big risk if we postpone the launch of or new model?
are/taking
24 Unfortunatele, our range of soft drinks ..... well at the moment
is not selling
25 The time, we ..... our advertising campaign on the young
are targeting
26 Our company ..... a lot in R&D. That's why we develop fewer new products than our competitors
does not invest
27 It ..... that our new range of eqipment is becoming more and more popular
seems
28 ..... he ..... to our proposal?
Does/agree
29 Dreher has developed a new brand or beer that .....
does not contain
30 We may or we may not expand into China. It ..... on the success of our products there.
depends
31 Our new range of toiletries ..... essentially of environment friendly deodorent sparys
consists
32 ..... all the respondents ..... to the same market segment?
Do/belong
1 a hotel with three stars
a three-star hotel
2 a day that lasts eight hours
a eight-hour day
3 a deal worth eighty thousand euros
an eighty-thousand-euro deal
4 a seminar that lasts three days
a three-day seminar
5 a loan of two million pounds
a two-million-pound loan
6 a company which is 25 years old
a 25-year-old company
7 an office block that has three storeys
a three-storey office block
8 This new ..... ..... could wipe all the data off your hard disk
computer virus
9 Several organisations are strongly opposed to the use of children in advertising in general, and in ..... ..... in particular
TV conmercials
10 Going to international ..... ..... is often an excellent opportunity for networking
trade fair
11 Advences in ..... ..... have revolutionised the way people communicate and do business
information technology
12 GVC Steelworks already have a ..... ..... of 1,500, and they are still recruiting
labour force
13 The government should commission a special ..... ..... to assess the risks posed by GM fools
research profect
14 It would be bad ..... ..... to revalue our currency at this particular time
government policy
15 sales
assistant
16 saving
account
17 customs
officer
18 needs
analysis
19 sports
car
20 overseas
trade
21 The ..... of unemployment will soon reach 15%
level
22 They accused the striking workers of being in ..... of contract
breach
23 There was a growing ..... of interest between her business dealings and her position as a politician
conflict
24 Writing letters by hand is a complete ..... of time. I always type them on the computer
waste
25 Experts forecast that the ..... of living will decrease slightly next year
cost
26 We have pleasure in including further information about our ..... of products
range
27 We are starting a new ..... of negotiations with GVC Steelworks next month
round
28 The seminar on 'Motivation at Work' was cancelled through ..... of interest
lack
1 Our company is about to ..... its head office to Malta
relocate
2 If our company says it is going to ....., I think that means we are out of a job
downsize
3 Lots of companies say they would like to ..... responsibility and authority
decentralise
4 Sales will increase if we ..... the product under a different name
relaunch
5 Our government might ..... all internal flights to make the industry more competitive
deregulate
6 We bought the new software and then realised we would need to ..... staff to use it
retrain
7 The local council has plans to ..... the whole area north of out headquarters
redevelop
8 We want to use the money to ..... all our computers with the latest processors
upgrade
9 A large number of stores were ungraded
since 2003
10 The concept of the department store was born
over the last few years
11 It has been an excellent year for Epsol International
in 2002
12 They have ..... reorganised their local business operations
yet
13 How many new products have launched
yet
14 Unfortunately, we didn't redevelop the ..... car park
for the past three years
A is money that one person, organisation or country owes to another
debt
One of the parts into which ownership of a company is divided
share
A difficult time for the economy of a country, when there is less business activity
recession
A company's -tax profit is the profit it makes before tax is taken
pre
Money that a company, organisation or government receives from people
revenues
The difference between the selling price of a product and the cost of producing it is called the margin
gross
The is the part of the profits of a company that is paid to shareholders for each share that they own
dividend
Money which people or organisations put into a business in order to make a profit
investment
The per share are a company's profits divided by the number of its shares
earning
The money that a business makes
profit
A market is a place where a company's shares are bought and sold
stock
Sales went up beyond expectations, and
record profit of 150 million euros
Our economic experts have produced a
gloomy sales forecast for the next quarter
Competition is so fierce that many small travel operators are
close to bankruptcy
The government has promised to eliminate bureaucracy in order to
encourage foreign investment
They spend more than they earn and run up
huge debts on their credit cards
We fear that a rise in interest rates will
plunge the country into recession
There has been a dramatic fall in exports.
exports have fallen dramatically
It seems that there is going to be a substantial rise in taxes.
It seems that taxes are goi rise
There was a steady rise in the number of people out of work.
the nu rise steadily
I think domestic demand will fall slightly.
i think there will be a slight fall in domestic demand.
Profit grew gradually.
There was a gradual growth in profit
Orders have dropped sharply
there has been a sharp drop in orders
Despite the rising euro and-falling sales
Compex's profits did not fall significantly.
The euro rose and sales fell slightly
so Compex's profits did not reach the same level as in the previous quarter
Compex's profits did not remain constant
because of the strong euro and a slight fall in sales
Their competitors'profits increased
although they were affected by the strong euro as well.
The strong euro affected at software companies.
However, the profits of Compex's competitors did not decrease
Sales of our range of fruit juices improved .. we made the packaging more attractive.
because
As you can see from the graph, sales did very well in the second quarter.
...
Since June, there has been a gradual drop.
however
Profits continued to rise a slight increase in production costs.
despite
We plan to centralise distribution costs are likely to decrease.
so
September can be a difficult month sales often fall after the summer holiday.
because
the booming market for mobile communications, Alfitel'sshare price fell steadily.
despite
We have just relaunched the XL30 under a different name, sales will probably go up.
...
...
so
our production costs have gone down by 3%, profits have not improved significantly.
although
We launched our advertising campaign three months ago. ,sales have not recovered yet.
however
Profits went up sales did not seem to improve.
although
If a celebrity .. X0.4QXPXP... a product, they say how good it is in advertisements.
endorses
Billboards, those large signs used for advertising, are often called' 'in British English.
hoardings
Manufacturers of toiletries and cosmetics frequently offer free for customers to try out their new products.
samples
Advertising done at the place where a product is sold is called' advertising'.
point-of-sale
of sports or arts events can be a powerful method of advertising.
Sponsorship
If you hear about a new product from a friend or relative, this is called ' advertising'.
word-of-mouth
Outdoor advertising is growing rapidly because the cost of TV has risen dramatically.
commercials
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