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Terms in this set (121)
1 When products are used in TV programmes, films, etc, we speak of
2 A set of products of particular type
3 The knowledge people have of a brand is called
4 The ideas and beliefs people have about a brand
5 Using an established name on another sort of product is called
6 If you keep buying a particular brand, you show
7 The gathering of information about what buyers need or want
8 It starts with the product design, and ends when it is discontinued
9 Giving a name to a product so that people can recognise it easily by its name or design
10 When a company has a new product, it gives it a catchy
11 A good product is one that can ....... most, or all, of the customer's expectations
12 A company's market ..... is the percentage of sales it has in a particular market
13 Market ..... involves obtaining information abut what consumers want or need
14 A market ..... is a group of customers of similar age, income level and social class
15 The market ..... is the best-selling product or brand in a market
16 The market ..... is the second best-selling product or brand
17 Dell and HP ..... computers around the world
18 If only ..... our laboratory half an hour to test all the ingredients
19 Which market segment ..... they usualle ..... ? ANS do/target
20 Oh no! My printer ..... properly. I'll ask Mark to run off a copy
is not working
21 ..... you ..... more money in marketing this year?
22 Their advertising agency never ..... at weekends
23 Do you think we ..... a big risk if we postpone the launch of or new model?
24 Unfortunatele, our range of soft drinks ..... well at the moment
is not selling
25 The time, we ..... our advertising campaign on the young
26 Our company ..... a lot in R&D. That's why we develop fewer new products than our competitors
does not invest
27 It ..... that our new range of eqipment is becoming more and more popular
28 ..... he ..... to our proposal?
29 Dreher has developed a new brand or beer that .....
does not contain
30 We may or we may not expand into China. It ..... on the success of our products there.
31 Our new range of toiletries ..... essentially of environment friendly deodorent sparys
32 ..... all the respondents ..... to the same market segment?
1 a hotel with three stars
a three-star hotel
2 a day that lasts eight hours
a eight-hour day
3 a deal worth eighty thousand euros
an eighty-thousand-euro deal
4 a seminar that lasts three days
a three-day seminar
5 a loan of two million pounds
a two-million-pound loan
6 a company which is 25 years old
a 25-year-old company
7 an office block that has three storeys
a three-storey office block
8 This new ..... ..... could wipe all the data off your hard disk
9 Several organisations are strongly opposed to the use of children in advertising in general, and in ..... ..... in particular
10 Going to international ..... ..... is often an excellent opportunity for networking
11 Advences in ..... ..... have revolutionised the way people communicate and do business
12 GVC Steelworks already have a ..... ..... of 1,500, and they are still recruiting
13 The government should commission a special ..... ..... to assess the risks posed by GM fools
14 It would be bad ..... ..... to revalue our currency at this particular time
21 The ..... of unemployment will soon reach 15%
22 They accused the striking workers of being in ..... of contract
23 There was a growing ..... of interest between her business dealings and her position as a politician
24 Writing letters by hand is a complete ..... of time. I always type them on the computer
25 Experts forecast that the ..... of living will decrease slightly next year
26 We have pleasure in including further information about our ..... of products
27 We are starting a new ..... of negotiations with GVC Steelworks next month
28 The seminar on 'Motivation at Work' was cancelled through ..... of interest
1 Our company is about to ..... its head office to Malta
2 If our company says it is going to ....., I think that means we are out of a job
3 Lots of companies say they would like to ..... responsibility and authority
4 Sales will increase if we ..... the product under a different name
5 Our government might ..... all internal flights to make the industry more competitive
6 We bought the new software and then realised we would need to ..... staff to use it
7 The local council has plans to ..... the whole area north of out headquarters
8 We want to use the money to ..... all our computers with the latest processors
9 A large number of stores were ungraded
10 The concept of the department store was born
over the last few years
11 It has been an excellent year for Epsol International
12 They have ..... reorganised their local business operations
13 How many new products have launched
14 Unfortunately, we didn't redevelop the ..... car park
for the past three years
A is money that one person, organisation or country owes to another
One of the parts into which ownership of a company is divided
A difficult time for the economy of a country, when there is less business activity
A company's -tax profit is the profit it makes before tax is taken
Money that a company, organisation or government receives from people
The difference between the selling price of a product and the cost of producing it is called the margin
The is the part of the profits of a company that is paid to shareholders for each share that they own
Money which people or organisations put into a business in order to make a profit
The per share are a company's profits divided by the number of its shares
The money that a business makes
A market is a place where a company's shares are bought and sold
Sales went up beyond expectations, and
record profit of 150 million euros
Our economic experts have produced a
gloomy sales forecast for the next quarter
Competition is so fierce that many small travel operators are
close to bankruptcy
The government has promised to eliminate bureaucracy in order to
encourage foreign investment
They spend more than they earn and run up
huge debts on their credit cards
We fear that a rise in interest rates will
plunge the country into recession
There has been a dramatic fall in exports.
exports have fallen dramatically
It seems that there is going to be a substantial rise in taxes.
It seems that taxes are goi rise
There was a steady rise in the number of people out of work.
the nu rise steadily
I think domestic demand will fall slightly.
i think there will be a slight fall in domestic demand.
Profit grew gradually.
There was a gradual growth in profit
Orders have dropped sharply
there has been a sharp drop in orders
Despite the rising euro and-falling sales
Compex's profits did not fall significantly.
The euro rose and sales fell slightly
so Compex's profits did not reach the same level as in the previous quarter
Compex's profits did not remain constant
because of the strong euro and a slight fall in sales
Their competitors'profits increased
although they were affected by the strong euro as well.
The strong euro affected at software companies.
However, the profits of Compex's competitors did not decrease
Sales of our range of fruit juices improved .. we made the packaging more attractive.
As you can see from the graph, sales did very well in the second quarter.
Since June, there has been a gradual drop.
Profits continued to rise a slight increase in production costs.
We plan to centralise distribution costs are likely to decrease.
September can be a difficult month sales often fall after the summer holiday.
the booming market for mobile communications, Alfitel'sshare price fell steadily.
We have just relaunched the XL30 under a different name, sales will probably go up.
our production costs have gone down by 3%, profits have not improved significantly.
We launched our advertising campaign three months ago. ,sales have not recovered yet.
Profits went up sales did not seem to improve.
If a celebrity .. X0.4QXPXP... a product, they say how good it is in advertisements.
Billboards, those large signs used for advertising, are often called' 'in British English.
Manufacturers of toiletries and cosmetics frequently offer free for customers to try out their new products.
Advertising done at the place where a product is sold is called' advertising'.
of sports or arts events can be a powerful method of advertising.
If you hear about a new product from a friend or relative, this is called ' advertising'.
Outdoor advertising is growing rapidly because the cost of TV has risen dramatically.
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