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13 terms

ch 7 - consumer buying behavior

STUDY
PLAY
consumer buying behavior decision process
1) problem recognition
2) information search
3) evaluation of alternatives
4) purchase
5) post-purchase eval

not all consumer buying decisions include all 5 stages!
cognitive dissonance
buyer doubts arise shortly after purchase (during post-purch eval.)
situational influences
physical surroundings, social surroundings, time (how long to know more about product), moods
perception
1) selective exposure, person unconsciously decides what info reaches awareness
2) selective distortion, change the received info
3) selective retention, person remembers info inputs that support personal feelings
Maslow
1) physiological
2) safety
3) social
4) esteem
5) self-actualization
patronage motives
P, friendliness of sales ppl, influences _WHERE_ a person purchases on regular basis
attitude
1) cognitive - knowledge
2) affective - FEELINGS & emotions
3) behavioral - actions regarding object/idea
Fishbein model
(attitude towards the object)
used to understand consumer's attitude, strength of beliefs, eval of beliefs
theory of reasoned action
(behavior intentions model)
focuses on intentions to act/purchase
personality
internal traits & distinct behavioral tendencies that result in CONSISTENT patterns of behavior
self-concept
ppl buy products that enhance their perception of themselves. can influence brand selection
lifestyle
pattern of living
how spend time, strongly impact buying decision process
VALS - divides consumer lifestyles
reference group
any group that affects person's values, attitudes, or behaviors