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purchase products to resell to ULTIMATE customers
stores, direct selling, direct marketing, vending machines
critical link b/w producers & consumers
wide product mixes, employ 25+ ppl
most sales from apparel, accessories, cosmetics
gen merch store
self-service, BRAND names & private brands at low P
lower margins for more volume
appliances, housewares, clothes, toys
general merch store
small self-service store, open long hrs, narrow assortment of products
primary product is "convenience"
carry food & non-food products
4x bigger than supermarkets
combo of discount stores & supermarkets "features"
combine supermarket & discount store shopping in 1 location
larger than superstores
NOT successful in U.S.
WHOLESALING & DISCOUNT retail
to keep P down, they have few services, lack ambience, aisles for forklifts
retail facilities in large, low-cost buildings
costs are lower b/c some marketing functions are shifted to consumer
traditional specialty retailer
have high costs in proportion to sales, satisfying customers may mean carrying products w/ low turnover
large specialty store concentrating on a major product category & competing for low P & product availability
buy mfr's seconds, overruns, returns, & off-season production runs @ below-WHOLESALE P
sell to consumer @ deep discounts
estb. l-t relationships w/ suppliers to ensure regular flow
neighborhood shopping centers
small convenience & specialty stores.
consider their target market to be consumers w/in 10 min
product mixes are ESSENTIAL products
community shopping centers
include 1-2 department stores, several specialty & convenience stores
wide range of product mix & deep product lines
regional shopping centers
have the largest department stores, extensive product mixes, deep product lines
150K+ consumers in their target markets
ppl drive distance to find products (mall)
supperregional shopping centers
widest & deepest product mixes
have skating rinks, amusement centers, upscale restaurants
lifestyle shopping center
open-air shopping center (oak brook)
upscale dining, specialty, entertainment stores
architecture is important
factory outlet malls
discount & factory outlet stores, want to avoid conflict w/ retailers of their products
i.d.-ing an unserved or underserved market segment & serving it, so it distinguishes retailer fin the mind of the consumers
physical element in a store's design that appeal to consumers' emotions
use telephone& non-personal media to communicate product
then, the consumer buys it through mail, telephone, or Internet
when retailer advertises a product & makes it available through mail or telephone
marketing of products to ultimate consumers through face-to-face sales presentations
right to sell products for $
1) more successful than independent outlets
2) start a business w/ limited capital, and benefit from others' business experience
1) franchiser can dictate
2) franchisee gives up some control
independent businesses, assume risks w/ ownership, buy & resell to other wholesalers
carry wide product mix but limited depth w/in product lines
full-service, specialty-line wholesalers that own and maintain display racks in supermarkets, etc.
provide few services, take title to merchandise but don't deliver, grant credit, etc.
intermediaries pay cash and do their own transportation
transport limited line of products directly to costumer
take title to goods but NEVER actually take possession of products
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