Create an account
signs & symbols converted by receiver
the meaning that the receiver decodes is seldom EXACTLY the same as the marketer intended
build & maintains favorable relationships by informing & persuading to accept your products
demand for specific brand
P discounts, free samples, sweepstakes, all used to stimulate this type of demand!
cost per person could be very low
diff. to measure effects of advert on sales
less persuasive impact than personal selling
paid, personal comm
MOST used in B2B
cost of reaching 1 person is considerably more...
better for small geo area
direct inducement to offer incentive for the product
ex: sweepstakes, rebates, games, etc.
FIRM promotes directly to consumer w/ intention of developing strong consumer demand for the products
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together