Social Media 2
Terms in this set (25)
TV, radio, billboards, etc.
Mail-outs, email, or personal selling
The action or business of promoting and selling products or services, including market research and advertising
How product is distributed, where is it sold
How much a product or service costs has a direct effect on how it sells
Item or service to meet a specific consumer need or demand
Includes advertising, sales promotions, special offers, and public relations
Promoting good will with audience
Loyalty to product, how they use the product, etc.
Age, gender, marital status, ethnicity, occupation, etc.
Are graphic overlays specific to where they are by city, neighborhood, or even store that are placed as a frame around photos and videos
Country, region, city, county, etc.
A group of people who share one or more common characteristics, lumped together for marketing purposes
Personality, values, lifestyle, interests, opinions, etc.
Discover facts by investigation for use in marketing
A particular group of consumers at which a product or service is aimed
Measures the public shares, likes, and comments, etc.
Data is extracted and categorized to identify and analyze behavior patterns
Represents a business's identity
The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products
The number of visitors to a site that interact in the desired way compared to the total number of visitors
A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media
A symbol or other design adopted by an organization to identify its product or services
Social Media Campaign
A coordinated marketing effort to reinforce or assist with a business goal using social media platforms
A catchphrase or slogan for a business