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Media Literacy

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critical thinking

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Terms in this set (15)

critical thinking

thinking that does not blindly accept arguments and conclusions. Rather, it examines assumptions, discerns hidden values, evaluates evidence, and assesses conclusions.

a public promotion of some product or service

prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products

A process through which you send messages to and receive messages from others.

to make someone believe something that is not true

an effect or result of something

the various methods of communicating information

a personal view, attitude, or appraisal.

to convince; to cause (someone) to do something through reasoning or argument.

modern culture transmitted via mass media and aimed particularly at younger people.

to influence someone to change one's opinion

a thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

a short, catchy phrase that conveys an important idea

The financial gain made in a transaction