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Terms in this set (48)

In the midst of extraordinary social change, television became the most important discursive medium in American culture. It was charged with special responsibilities for making new economic and social relations credible and legitimate to audiences haunted by ghosts of the past.

Commercial network television played an important role in the emerging economy, functioning as a significant object of consumer purchasers as well as an important marketing medium.

It's most important economic function came from its role as an instrument of legitimation for transformations in values initiated by the new economic imperatives of postwar America.

The entry of television into the American home disrupted previous patterns of family life into separate segments of the consumer market.

TV became the most important medium in American culture in the midst of extraordinary social change.

After WWII, many people were skeptical of capitalism, and many working class people demanded wage increases.

In the 1950s TV helped ease the minds of consumers who were stuck in the mindset of someone from the 1930s or 1940s.

Government and corporations wanted to increase consumer spending to boost the economy, so the FCC, a government entity, ensured that advertising based TV would triumph.

Television was tasked with making new economic policies credible.

Advertisers had to convince those consumers who were haunted by the past to accept consumerism as American culture.

Basically, advertising based TV is a product of government policies, and advertising TV led to a consumerism culture becoming the mainstream American culture.
Fans of Star Trek who appear to be frighteningly out of control, undisciplined and unrepentant--rogue readers.

Rejecting aesthetic distance, fans passionately embrace favored texts and attempt to integrate media representations within their own social experience.

Like cultural savages, fans reclaim works that others regard as worthless and trash, finding them a rewarding source of popular capital. Like rebellious children, fans refuse to read by the rules imposed on them by the schoolmasters. (What is this textbook.)

For fans, reading becomes a type of play, responsive only to its own loosely structured rules and generating its own types of pleasure.

Fans are characterized as "kooks" obsessed with trivia, celebrities, and collectibles; as misfits and crazies; as "a lot of overweight women, a lot
of divorced, single women."

"Fandom" - vehicle for marginalized subterranean groups (women, the young, gays, etc.) to pry open space for their cultural concerns within dominant representations.

Many fans characterize their entry into fandom in terms of movement from SOCIAL AND CULTURAL ISOLATION toward more and more active PARTICIPATION in a community receptive to their cultural productions, a community where they may feel a sense of belonging.

For some women, trapped within low paying jobs or within the socially isolated sphere of the homemaker, participation within a network of fans grants a degree of dignity and respect otherwise lacking. For others, fandom offers a training ground for the development of professional skills and an outlet for creative impulses constrained by their workday lives.