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Marketing information system (MIS)
People, equipment, and procedures to gather, sort , analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers
Electronic collections of information obtained from data sources within the company
The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
Marketing research to gather preliminary information that will help define problems and suggest hypotheses
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers
computerized collections of information available from online commercial sources or via the internet
The gathering of primary data by observing relevant people, actions, and situations
The gathering of primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior
Single-source data systems
Electronic monitoring systems that link consumers exposure to television advertising and promotion (measured using television meters)
The gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses
Focus group interviewing
Personal interviewing that involves inviting 6 to 10 people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. The interviewer "focuses" the group discussion on important issues.
Online (Internet) marketing research
Collecting primary data through Internet surveys and online focus groups
A segment of the population selected for marketing research to represent the population as a whole
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