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Reading Quiz 4 - College Sports Marketing
Terms in this set (14)
One of the 6 propositions stated that incentive-based sales commissions in college athletic departments will attract highly committed salespersons only in the event that senior-level administration maintains consistency in its vision regarding sales operations.
It is hypothesized that many senior associate athletic directors will be on board with managing a ticket sales force and revenue stream with which they have relative insignificant experience.
Driving ticket sales and revenue
What is a key issue want athletic departments face?
All of these are the types of revenue streams for athletic departments (Multimedia rights, Ticket sales, and Individual donations)
Which of the following is a type of revenue stream for an athletic department?
The Sherman Antitrust Act was enacted to curb concentrations of power that interfere with trade and reduce economic competition.
The development and support of marketing initiatives conductive to the generation of revenue
A primary goal of a university athletic department is:
All managers in collegiate athletics share the sentiment that ticket sales are the lifeblood of revenue generation and a major priority for sports teams.
Outsourcing includes hiring a party outside of a company to preform services and create goods that traditionally were performed in-house by the company's own employee and staff.
Amateurism is defined as those athletes who do not receive compensation for playing the sport.
National Association of Intercollegiate Athletics
NAIA stands for:
What is the foremost revenue stream over which the athletic department has direct control?
The UM Athletic Directors and sales personnel functioned in a formal, strutted environment.
What was one of the challenges that the University of Miami faced when moved to Dolphin Stadium ( now know as Sun Life Stadium)?
The lack of experience in ticketing sales among staff and asministtration
What was a common theme of why the UM Athletic Department struggled in ticketing sales?
THIS SET IS OFTEN IN FOLDERS WITH...
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MKT 358 Technology
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