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Business in Action, Ethical Dilemmas (Ch 4)
A few terms from Chapter 4, not all of them.
Treat people equally or at least fairly in a way that makes rational and moral sense
Choose the option that delivers the most good for the most people (or protects the most people from a negative outcome)
To the greatest possible extent, respect the rights of all individuals, particularly their right to control their own destinies
Focus on the ethical duties of the individuals, particularly their right to control their own destinies.
The common good
Emphasize qualities and conditions that benefit the community as a whole, such as peace and public safety
Emphasize desirable character traits such as integrity and compassion