Terms in this set (21)
an observation technique in which one person is studied in depth
Marketing research that focuses on cause and effect and tests "what if?" theories is called causal research
Facts, figures, and other evidence gathered through observations.
age, race, and gender.
The outcome factor
marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers
A research method in which an investigator manipulates one or more factors to observe the effect
marketing research to gather important information that will help define problems
A small group of individuals who are led in discussion by a consultant in order to gather opinions
A testable prediction
The experimental factor that is manipulated
Reporting of data relevant to a specific marketing situation of an organization
Marketing research design:
Plans out the types of data needed, how much data to collect, what collection methods to use, and how data will be analyzed
a trial run in survey research
Information describing color, odor, shape, or some other physical characteristic
Data associated with statistics used to analyze location and association.
a written set of questions to be answered by a research participant
A representation of a situation
The collection of data by having people answer a questions to get data
The stage of new product and are tested in realistic market settings
Marketers use causal research to show that an independent variable causes or affects the value of other dependent variables.
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