Terms in this set (11)
the expectation that a person is loyal to only one nation
the act, state, or right of possessing something.
A partnership in which the sponsor's name succeeds the event's name, such as the Grand Ole Opry presented by Cracker Barrel Old Country Store
In a sponsorship agreement, the sponsor's privilege of having its goods or services used at the event.
a strategy that focuses on keeping and improving relationships with current customers
the promotion of a company in association with a property
A sponsor's commitment to promoting the team, league, or event by investing in advertising and promotion
payment made by a sponsor to a property
a set of buyers sharing common needs or characteristics that the company decides to serve
A partnership in which the sponsor's name precedes the event's name, such as The FedEx Orange Bowl
Value in kind (VIK):
a type of sponsorship where the sponsor to a project may bring goods or service than cash contribution and that which is bought will be given monetary value as contribution.
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