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Chapter 10 Quiz - Business Communication

Terms in this set (20)

Reports are persuasive messages if they
recommend action.
Which of the following is a secondary purpose of persuasive messages?
to establish a good relationship between the communicator and audience
Angelica wrote on a cosmetics company's website, "As soon as I used your facial moisturizer, I came down with the flu. Your product made me sick." Angelica's complaint is a common logical fallacy known as
false cause
Roberto, a reporter for his city's leading newspaper, receives feedback from his editor on one of his stories about crime in the city. The feedback is "The direct quote you used to illustrate the causes of crime is from a well-known athlete in the city, not an expert on the subject." Which of the following logical fallacies did Roberto commit?
appeal to authority
The branch of economics that uses insights from sociology and psychology is called
behavioral economics.
Which of the following statements describes choice architecture?
It refers to changing the context in which people make decisions to encourage them to make specific choices.
When should the sales pattern be used in choosing a persuasive strategy?
when emotion is more important than logic in making a decision
In which of the following examples is a threat likely to be used instead of persuasion?
when an employee repeatedly insults customers, thereby losing business
Use a(n) __________ for busy people who do not read all the messages they receive.
direct request pattern
While making a written direct request, you should
give the audience all the information they will need to act on the request.
Which of the following is a suitable strategy to persuade the audience in dire situations?
direct request
Which of the following is true of problem-solving persuasive messages?
They allow you to disarm opposition by means of reasoning.
When writing a persuasive problem-solving message, if you know that your audience's initial position is negative, then
eliminate the objection before persuading the audience.
Yuri is a project manager at an computer-repair workshop. He currently requires various parts to begin the repair of an old computer that is rare in the market. The computer needs to be returned to its owner by August 7. To ensure that his supplier sends the parts on time, which of the following should Yuri say in his email to the supplier?
Please ensure the materials are delivered by July 25.
Mariela works for a publishing house and needs to write to her manager to get approval on creating a new subscription letter. Which of the following statements written by her illustrates positive tone in a persuasive message?
Please approve the creation of our new subscription letter.
The action close of a fund-raising message must
end with a positive picture and not with a selfish request for money.
Which of the following is most likely to help increase the perceived importance of a message?
linking your sales message to the things people do or use every day
In a fund-raising appeal, the basic emotional strategy is
vicarious participation.
The __________ effect says that when people consider a specific value for a quantity (like a donation) and then have to come up with their own value for that quantity, their value will be close to the specified value.
anchoring
Companies use tools such as __________ to locate influencers who help their sales.
klout
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