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41 terms

Race, Gender, Mass media

STUDY
PLAY
Race, gender, mass media matter because...
-shape our world views
-shape what we consider good/bad, positive/negative, moral/evil
-provide symbols, myths and resources
Media shapes our views...
through who is powerful and oppressed
-how to act
-what to wear
Top 10 media owners
i. Time Warner-USA
ii. Disney-USA
iii. Bertelsman-Germany
iv. News Corp-USA
v. Viacom-USA
vi. Comcast-USA
vii. NBC/Universal-USA
viii. Pearson-UK
ix. Fuji-Japan
x. ITV-UK
Media trends
-growth
-integration
-globalization
-concentration of ownership
Audience
those who use the mediated messages
Content
what is included in the mediated messages
Production
those who create or produce the mediated messages
University of Birmingham Cultural Studies project
identified culture as distinct form of identity and group membership
-insists culture must be studied within social relations and system
Black Sitcom Portrayal
"Real" black's never forget their roots
-lighter the better
-missing key elements
-women choose looks first
Racist ideologies
-unconscious
-personal
-us vs. them
HeteroBarbie
-exaggerates perfection of women
-no normal female could reach her
-appeals to all types of people
-may not be a woman or heterosexual
Women in hip hop
-controversial
-fitting the mold yet standing for something else
-Creole Lady Marmalade from story to sexual
Enemy Asian Male
-slurs against Asians ok because they aren't "racial
-Asians are seen as a threat
-motives are hidden
Asian American stereotypes
-weak, nerdy
-sexual, objectified
-now confident
Jewish women on TV
-No jews for many years
-the Nanny
-broken molds
-Jewish women are undesirable
-Jews don't play jews
Ethnicity
background
Race
biological classification
Stereotype
cognitive structure that contains the perceiver's knowledge, beliefs, and expectancies about some group
Priming
additional features associated with a schema once any features of the schema are encountered
Theory of ultimate attribution error
classifying the behavior of the "other" when we make assumptions about others in ways that favor our social group
Symbolic annihilation
media "annihilates" a group by not representing them
intersectinality
how our multiple identities affect our interactions with others
Culture/social identity
how we identify ourselves
Social construction of reality
negotiating one's identity in a social context
Ideology/dominant ideology
deeply-held beliefs or ideas on how the world should be or is
Prejudice
prejudgement of a group based on an assumption
Discrimination
acting on a prejudice and excluding a group
Effects of stereotypes
-Blacks and Hispanics are more likely than whites to be portrayed as criminals in news reports
-Most Americans see minority groups in a negative light
-People in a stereotyped group feel that a mistake might be attributed to whole group
-images are predictors of support for racial integration programs
-O.J. Simpson trial
-'08 election and "terrorist fist jab"
-Los Alamo scientist, Taiwan born Wen Ho lee
-Immigration debates and protests
Sex and the City
Post-feminism and queerness
Post-feminism
traditional male/females roles switched
Queerness
almost gay relationships between woman
Four main characters
a. Carrie: main character who has a sex column about her realtionships with men
b. Charlotte: more reserved and main concern is to get married and have a family
c. Samantha: sleeps around and doesn't want to be tied down
d. Miranda: cynical friend who doesn't want to do things traditionaly
American Orientals
-"the other" view of orients
-exclude's them at all costs
-inferior
European Orientals
-embraced as luxurious
Latent Orientals
unconscious and uncertainty about the Orient
Manifest Orientals
what is spoken and acted upon
Virginia Slims ad
-minimized women's rights
Hennesy
-cross racial sexualism
-white women dominate asian
-"man-eater"
Ofoto
-Asian woman is in the wrong
Gay Men on American TV
-changed with time
-they don't want them their
-negative with AIDS
-confused about sexuality
Move over Mr. Humphreys
-brave to come out in 1970s
-didn't like negative portrayals
-have come a long way