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Race, gender, mass media matter because...
-shape our world views
-shape what we consider good/bad, positive/negative, moral/evil
-provide symbols, myths and resources
Top 10 media owners
i. Time Warner-USA
iv. News Corp-USA
University of Birmingham Cultural Studies project
identified culture as distinct form of identity and group membership
-insists culture must be studied within social relations and system
Black Sitcom Portrayal
"Real" black's never forget their roots
-lighter the better
-missing key elements
-women choose looks first
-exaggerates perfection of women
-no normal female could reach her
-appeals to all types of people
-may not be a woman or heterosexual
Women in hip hop
-fitting the mold yet standing for something else
-Creole Lady Marmalade from story to sexual
Enemy Asian Male
-slurs against Asians ok because they aren't "racial
-Asians are seen as a threat
-motives are hidden
Jewish women on TV
-No jews for many years
-Jewish women are undesirable
-Jews don't play jews
cognitive structure that contains the perceiver's knowledge, beliefs, and expectancies about some group
additional features associated with a schema once any features of the schema are encountered
Theory of ultimate attribution error
classifying the behavior of the "other" when we make assumptions about others in ways that favor our social group
Effects of stereotypes
-Blacks and Hispanics are more likely than whites to be portrayed as criminals in news reports
-Most Americans see minority groups in a negative light
-People in a stereotyped group feel that a mistake might be attributed to whole group
-images are predictors of support for racial integration programs
-O.J. Simpson trial
-'08 election and "terrorist fist jab"
-Los Alamo scientist, Taiwan born Wen Ho lee
-Immigration debates and protests
Four main characters
a. Carrie: main character who has a sex column about her realtionships with men
b. Charlotte: more reserved and main concern is to get married and have a family
c. Samantha: sleeps around and doesn't want to be tied down
d. Miranda: cynical friend who doesn't want to do things traditionaly
Gay Men on American TV
-changed with time
-they don't want them their
-negative with AIDS
-confused about sexuality
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