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Test1_Jan27

STUDY
PLAY
Media defined
The strategic process of determining target audience and delivering ad messages
Effective
Deals with the quality of the conversation
Efficient
The best deal - finding where you can have more conversations
"Windshield moment"
At what point do we launch our message, even when the consumers don't know they need us (relevant and receptive)
Primacy
Adhere to the beliefs seen earliest
Recency
The most recent seen message