Which of the following is true of consumer magazines?

Chapter 12: Test 2

Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. She saves every issue and often uses them as reference material. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario?

Mars Fit, a men&#039;s health magazine, is read by at least 15 different people at a hair salon. The magazine is placed in the waiting lounge along with several other men&#039;s health magazine. Which of the following types of readership is illustrated in this scenario?

Which of the following is a characteristic of newspapers?

The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone.

To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates.

Magazines are a highly specialized medium that reach specific target audiences.

Which of the following statements about magazines as an advertising medium is true?

Newspapers and magazines are referred to as high-involvement media.

Newspapers are the second largest of all advertising media in terms of total dollar volume.

Rolex Watches runs a series of product ads in a popular magazine. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario?

Study with Quizlet and memorize flashcards containing terms like Which of the following is true of consumer magazines?, Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. She saves every issue and often uses them as reference material. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario?, Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. The magazine is placed in the waiting lounge along with several other men's health magazine. Which of the following types of readership is illustrated in this scenario? and more.

Chapter 12: Test 2 Flashcards

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