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babin WSJ quiz oct 21-26
Terms in this set (16)
Companies will and have been paying billions of dollars annually to social media influencers who will pitch their products publicly to their followers. This trend has recently becoming questioned because there is no way to measure sales or verify how many people are coming into contact with the adds. Another problem with this marketing technique is influencers can pay for followers to "inflate" their following--essentially making them worth more money. The final problem is these influencers have started to lose credibility because they promote products they do not actually use or love. Companies are beginning to question if this marketing is worth it because big name influencers can insist on $100,000 or MORE for a single YouTube video or Instagram photo.
Ridesharing company Lyft has announced that it expects to be profitable by the end of 2021, a year earlier than previously projected. Recently, Lyft and competitor Uber have received pressure from investors to give a more detailed timeline of when they expect to bring in profits. Lyft's announcement comes with other news as well, like their plans to rely more on subscription-type services in the future. Both Uber and Lyft previously set records for biggest losses for US startups, so Lyft's announcement of their profitability expectation is good news for investors.
Walt Disney Co. Chief Executive Robert Iger has been defending Marvel super-hero movies against critics in Hollywood, including some famous directors. Martin Scorsese, the director of famous movies such as "Goodfellas" went as far as saying that Marvel movies are "more like theme parks" than they are cinema, and that they are despicable. CEO, Robert Iger, clapped back with a statement saying it was disrespectful to the people who work on successful films that audiences enjoy. He also did not appreciate the word despicable being used to talk about movies, when it should be used to describe things like mass murders. All of these conversations are happening just a couple weeks away from Disney's launch of their streaming device, Disney+, which Iger is piloting himself. The recent criticism could be a form of competition, and distraction from the November 12th launch.
walt disney/ marvel movies
Google is caught up in yet another antitrust violation administered by the European Commission. This time the fine is a hefty $4.8 billion. Yet, according to some formal complaints brought forth by search engine competitors, the fine is not enough. Their argument is that Google can pay the fine and then meet the bare minimum requirements for reparations. The search engine competitors agree that until tangible action is taken, Google's practices are still harming competition, specifically for Android users. The main complaint is that Google is practicing unfair screen placement for users in terms of their choice screen. These search rivals have caught the attention of the EU. Harsher negotiations with Google are now being considered by the Eu to determine how they will regulate this issue. I'm curious to see if the EU will reprimand Google with stronger fines or if Google will choose to pursue a more positive PR wave by implementing their own self regulations to try and appease their search rivals.
The Islamic State has begun to post videos on TikTok to recruit new members and show that they are still relevant. They are making the videos catchy and even using popular filters that are built-in to the TikTok app. This app has become wildly popular and is frequented by children and teenagers.
Facebook has added a variety of select news sources to add to their new "news section" offered on the social media website. The new section will only reach a test audience of 200,000 people. The major news outlets were pleased with this new launch as it is the first time that Facebook has paid licensing fees to these outlets.
Following a deadly collapse of a factory in Bangladesh in 2013, many large U.S. apparel retailers joined a group requiring them to not sell clothes from factories that are violating safety standards. Some apparel listed on Amazon.com comes from factories where workers are locked in the facility until their work is completed. Amazon has looked past this, and continues to sell clothes from Bangladeshi factories. Some other retailers participating in selling clothing from unregulated Bangladeshi factories include T.J. Maxx and Ross.
Vice President Mike Pence shared his thoughts on the NBA and its involvement with the issues surrounding Hong Kong and China. Pence feels that the NBA is siding with the Chinese Communist Party due to the way the association handled a tweet by the Houston Rockets general manage Daryl Morey. Many people had different opinions about the tweet. One person in particular was LeBron James. LeBron made the statement that Morey was "misinformed or not really educated on the situation". With Lebron James having a lifetime endorsement deal with Nike, Pence would go on to include the company in siding with the Chinese Communist Party. The Vice President stated how Nike promotes itself as a "social justice champion but when it comes to Hong Kong, it prefers checking its social conscience at the door".
canadian prime minister Justin T won re-election, but his liberal party fell short of a parliamentary majority. who led canada's defeated conservatives?
google said its quantum computer performed a calculation in three minutes that would have taken 10,000 years on the world's fastest conventional supercomputer. whats google's computer called?
amazon, TJ maxx, Ross
most of the biggest U.S. apparel retailers agreed to stop selling clothing from Bangladeshi factories that don't adhere to certain safety standards. which companies didnt agree?
utah san. mitt romney acknowledged using a secret twitter account--under what name?
a five-hour work day
german tech firm rheingans digital enabler is trying something new to keep morals and productivity high. what's their approach?
soft bank rescued wework in a deal that could hand co founder Adam Neumann 1.7 billion. earlier valued at 47 billion, how much is the company worth based on the new investment?
there berggruen institute
justice ruth bader ginsburg was awarded a 1 million prize, which she will donate to non-profits. whats the giver?
about a dozen
in south kore, the latest diet trend has people foraging for airbus. how many acorns does a squirrel need to squirrel away and to survive winter?
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