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Global Marketing, class notes for Test 2, part 2
Terms in this set (30)
Export Import Bank
Helps you find financial institute to export/import products
Government agencies that will help you put together a trade mission, business people will subsidize.
Great place to get connected with people.
Come directly here before you process and doesn't show up until you take it here.
A foreign practice, "unfair" pricing below cost to produce.
Dumping is an "unfair" pricing below cost to produce
And that standard is arbitrary.
In dumping, a foreign entity charges
Such a low price that it is considered unfair.
With dumping, we know you're
losing money selling at a price below production.
In dumping, you have to prove industry harm
To take antidumping duty to court.
"Unfair", below cost of production, prove industry harm.
Export Management Company, wide range
Of help you can get from this.
Why do we do letter of credit?
In order to guarantee payment between foreign countries.
Absolutely out of country
Could be down the street.
Foreign Direct Investment
Foreign Direct Investment is NOT
Throwing money at a stockbroker.
With foreign direct investment, you know
Where the money is going.
3 Forms of Foreign Direct Investment
Greenfield, Equity Stake, and Mergers and Aquisitions
Start from scratch, investing from nothing, and build a company.
Directly buy stock for voting rights/control of the company.
Mergers and Acquisitionins
Mergers and Acquisitions
Biggest chunk of money that gets invested abroad.
Mergers and Acquisitions considered bell
Weather for the global economy.
Joint Venture creates
A new entity
3 Basic Product Strategies
Attributes, Packaging, Brandinng
Attributes (Product Strategies)
What is it and what does it do
Packaging (Product Strategies)
Promotion ties into this.
Branding (Product Strategies)
Influenced by promotional strategies, not just logo, or slogan, name is part of brand.
Personality/Reputation of brand, positioning of product, feeling of the product.
How much is brand worth on its own, would you marry brand, go out for a beer with brand.
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